Author archive: andrew

Understanding the Benefits of Remarketing

Understanding the Benefits of Remarketing

The team at Core and More Technologies discusses how remarketing (aka ‘retargeting’) has proven to be one of the most cost-effective techniques for generating conversions and high quality leads. Check it out!

Remarketing 101

Remarketing 101

With remarketing, companies can deploy a more targeted approach to ad displays, ensuring that the most high-value users see the right ads at the right times. Display ads have become a hallmark of online marketing over the past few years. With display advertising, marketers have the ability to reach millions upon millions of users across…

Google Algorithm Update Likely to Have Major Impact on Search Rankings

Google Algorithm Update Likely to Have Major Impact on Search Rankings

Rather than a Penguin update, as had been anticipated, Google surprised everyone by undertaking a core ranking algorithm update. For any company hoping to remain visible in increasingly competitive markets, search engine optimization is essential. It’s become standard for many people – including both consumers and business customers – to begin their search for a…

Google vs. Bing ads: Should I use both?

Google vs. Bing ads: Should I use both?

When it comes to paid search promotion, there are many issues that businesses need to address. Among the most basic considerations that company leaders must confront is the question of where to focus their efforts. Which search channel or channels will prove the most useful for the firm in question? In most cases, this deliberation…

Live Data Opens New Opportunities for Paid Search

Live Data Opens New Opportunities for Paid Search

Paid search advertising has seen major growth in recent years. Business decision-makers in a huge range of industries now recognize that they cannot afford to ignore search as part of their broader marketing strategies, and that search engine optimization efforts are naturally complemented by paid search advertising campaigns. Significantly, research from non-profit SEMPO recently revealed…

Understanding the Yahoo Gemini Ad Platform

Understanding the Yahoo Gemini Ad Platform

Core and More Technologies discusses how we are leveraging the Yahoo Gemini ad platform to generate additional value for our clients through immediate, cost-effective expansion of their online marketing strategy.

SEO Strategies for Long-Term Visibility

SEO Strategies for Long-Term Visibility

The team at Core and More Technologies discusses the importance of establishing sustainable, long-term visibility across all major search engines on terms that are highly relevant to your business, and how we can help to get you there. We talk about how we function much like your investment advisor would – recommending the strongest positions…

Marketers’ faith in paid search ROI growing, study finds

Marketers' faith in paid search ROI growing, study finds

By this point, paid search advertising is not exactly a new development. For years now, companies have had the opportunity to invest in this strategy, which ensures that their messaging appears prominently in front of the ideal group of consumers whenever they are most interested in a relevant search term. But while many industry experts…

Retailers can use paid search to thrive during the holiday season

Retailers can use paid search to thrive during the holiday season

Retailers should consider using paid search as a means of not just improving brand awareness and attracting online shoppers, but also to direct their customers to their brick-and-mortar stores.

Yahoo-Google partnership has major implications for SEO, SEM

Yahoo-Google partnership has major implications for SEO, SEM

In October, Yahoo and Google signed an agreement which could have major implications for both search engine optimization and search engine marketing.

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