Author archive: andrew

What you might be missing out on by not optimizing your AdWords campaign

To see the full benefits that Google AdWords has to offer, businesses need to utilize this resource effectively.

Cross-Channel Marketing Strategies Using Google AdWords

Cross-Channel Marketing Strategies Using Google AdWords

Core and More Technologies presents the second in a series of video blogs on digital marketing, this one focusing on Google AdWords.  We talk about leveraging the platform to create powerful strategies to reach new audiences, or re-engage those who have already shown an interest in your company, its brands, and/or your services.

Understanding the Value of Paid Search Promotions

Understanding the Value of Paid Search Promotions

The team at Core and More Technologies presents the first in a series of video blogs.  Here, we talk about the way that we leverage paid search promotions across multiple marketing channels to create integrated digital marketing strategies across the Google AdWords, Bing Ads, and Yahoo Gemini platforms!

Core and More Technologies Named the #1 PPC Ad Creation Service and Second Best Google PPC Management Company

Core and More Technologies acknowledged for leveraging fully integrated solutions that include contextual, topic, and keyword targeting, as well as managed placements and remarketing, to improve ad performance across multiple campaigns. Naples, FL (MARKETWIRED) December 5, 2014 New Jersey based Core and More Technologies has been named the top firm in the United States due…

CMT at the Jersey Shore Bizfest

CMT at the Jersey Shore Bizfest

The Jersey Shore Bizfest was a great event. I’m not sure what the actual attendance numbers were, but it felt like it was packed. Numerous local businesses contributed to what turned out to be a very solid opportunity to talk about various business initiatives. I have to say, the conversations were very interesting. If nothing…

CMT at ClickZ Live San Francisco

CMT at ClickZ Live San Francisco

Core and More Technologies was on the ground in San Francisco for what turned out to be a very worthwhile event. Among the guests were the likes of Google, Yahoo, Brafton, LinkRisk, and many other great companies. I have to say that one of the most interesting conversations that we had was with Joanne Locascio,…

Jersey Shore Bizfest October 15, 2014

The Jersey Shore BizFest is the area’s largest business trade show and networking event for business owners,  executives and entrepreneurs. Core and More Technologies is proud to have been asked to appear at this event. http://www.jerseyshorebizfest.com/vendors.aspx

The Latest, Greatest Approach to SEO Reporting Since the World Turned “(Not Provided)”

The Latest, Greatest Approach to SEO Reporting Since the World Turned “(Not Provided)”

Any good SEO provider will include in their project process a recommendation stage, whereby they identify certain pages to optimize for certain keywords. Of course, with the various algorithm updates over the past several years it is now almost pointless to attempt to optimize one page on a site for a theme unrelated to the…

SoLoMo – Filling in the Blanks to Rise in the Ranks

SoLoMo – Filling in the Blanks to Rise in the Ranks

“SoLoMo” isn’t a new term in the marketing industry, but it’s one still too often left out of discussions at meetings and in marketing plans.  An acronym for “social, local, mobile,” SoLoMo was incepted because of the rise of importance of its three components – social media, local optimization and mobile marketing.  Why?  As the…

Google (Not Provided) on 100% Of All Organic Search Queries

What Happened? As of mid-afternoon on September 23, 2013 (at least in the U.S.), all organic search referral data coming through Google is no longer available.  The ‘keyword’ field, where this data was previously available in the Google Analytics dashboard, will now be populated with the value “(not provided)”. All search through Google is now…

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