Category archive: C&M Blog

The Latest, Greatest Approach to SEO Reporting Since the World Turned “(Not Provided)”

The Latest, Greatest Approach to SEO Reporting Since the World Turned “(Not Provided)”

Any good SEO provider will include in their project process a recommendation stage, whereby they identify certain pages to optimize for certain keywords. Of course, with the various algorithm updates over the past several years it is now almost pointless to attempt to optimize one page on a site for a theme unrelated to the…

SEO Evolves To Benefit Consumers

SEO Evolves To Benefit Consumers

Google. That is a word that brings a lot of joy and some pain to many users. SEO, otherwise known as search engine optimization, has been a hot topic for years. With over 70% month over month market share, one could speculate that Google has cornered the market on SEO and the strategies companies use to…

SoLoMo – Filling in the Blanks to Rise in the Ranks

SoLoMo – Filling in the Blanks to Rise in the Ranks

“SoLoMo” isn’t a new term in the marketing industry, but it’s one still too often left out of discussions at meetings and in marketing plans.  An acronym for “social, local, mobile,” SoLoMo was incepted because of the rise of importance of its three components – social media, local optimization and mobile marketing.  Why?  As the…

Google (Not Provided) on 100% Of All Organic Search Queries

What Happened? As of mid-afternoon on September 23, 2013 (at least in the U.S.), all organic search referral data coming through Google is no longer available.  The ‘keyword’ field, where this data was previously available in the Google Analytics dashboard, will now be populated with the value “(not provided)”. All search through Google is now…

Google’s Enhanced Campaigns – And What it Means for Advertisers

This past February, Google began rolling out what they called ‘Enhanced Campaigns’ for the AdWords platform.  As the campaign is the main framework within which ad groups, ads, keywords, etc. reside – any type of change to the product architecture will likely have a direct impact on overall performance. Why Is Google Making This Change?…

The Proven Value of the Google Display Network

This month, we saw another great example of display advertising value.  In a one week span, one of our customers enjoyed nearly half a million impressions, over 3,000 clicks, and 50 conversions.  All at an average of .40 per click!  Conversely, their search campaign for the same product cost 7x per click and generated only…

The New Remarketing Approach from Google

The New Remarketing Approach from Google

If you have not seen this already – you need to take a look. Google has recently streamlined the approach to ‘remarketing’ within the AdWords platform. Remarketing enables advertisers to refine their message to users who have previously visited their site via existing campaigns. You can build ‘lists’ based upon activities taken (or not taken…

Valuable Competitive Insight Now Available from Google!

Within the last several weeks, Google announced the release of ‘Auction Insights’ through its industry leading AdWords advertising platform.  This latest innovation from Google enables us to see who we are competing against on a per auction basis at the keyword level.  The additional transparency into the ad auction enables us to gain insight This…

The Google Penguin Update

As most of us already know, the Google Panda update brought with it significant changes to the way that the Google ranking algorithm evaluates website relevance.  We have referred to this update with our clients as Google “CUTIE”, that is “Cleaning Up The Internet for Everyone”.  While Google is understandably very close to the vest…

Post NJBFAA Symposium Thoughts

Our presentation at the 2012 New Jersey Burglar and Fire Alarm Association was a blast. Personally, I got to see some old friends whom I had not seen in some time. Throughout the course of both presentations, the interactive audience really drove the overall quality to another level. This was a lively bunch to say…

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