C&M Blog

Google Penguin 4.0 may offer potential for SEO gains

Google Penguin 4.0 may offer potential for SEO gains

This latest change to the Google search algorithm will likely have a very positive impact on those firms that can effectively embrace SEO best practices. Considering Google’s stature in the realm of Internet search, it’s no surprise that anyone interested in search engine optimization or paid search pays close attention to any and all Google…

Google’s New Ad Policy

Google's New Ad Policy

Join the Core and More team for a quick update on a huge change to the Google AdWords ad delivery model! @CoreandMoreTech

2016 Search Advertising Trends

2016 Search Advertising Trends

Core and More Technologies provides a high level overview of current search advertising trends – discussing personalized, multi-channel audience targeting – AND MORE!

The Need for Pardot System Integration

The Need for Pardot System Integration

When integrated, Pardot can become one of the most useful tools in a marketer’s repertoire, and can have a  tremendously positive impact on the company’s bottom line. Integration is one of the most important, and most underrated, elements of business IT in general, and customer relationship management in particular. Even the most effective IT solutions…

Marketing automation and lead nurturing: A one-two punch

Marketing automation and lead nurturing: A one-two punch

In all likelihood, you’re familiar with the concept of the marketing funnel. The metaphor can be a useful way of describing a very common strategy, one that ideally moves potential leads step by step, closer and closer to the final endpoint, the sale. But there’s one big way that this image can provide a flawed…

Understanding the Benefits of Remarketing

Understanding the Benefits of Remarketing

The team at Core and More Technologies discusses how remarketing (aka ‘retargeting’) has proven to be one of the most cost-effective techniques for generating conversions and high quality leads. Check it out!

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