C&M Blog

The New Remarketing Approach from Google

The New Remarketing Approach from Google

If you have not seen this already – you need to take a look. Google has recently streamlined the approach to ‘remarketing’ within the AdWords platform. Remarketing enables advertisers to refine their message to users who have previously visited their site via existing campaigns. You can build ‘lists’ based upon activities taken (or not taken…

Valuable Competitive Insight Now Available from Google!

Within the last several weeks, Google announced the release of ‘Auction Insights’ through its industry leading AdWords advertising platform.  This latest innovation from Google enables us to see who we are competing against on a per auction basis at the keyword level.  The additional transparency into the ad auction enables us to gain insight This…

The Google Penguin Update

As most of us already know, the Google Panda update brought with it significant changes to the way that the Google ranking algorithm evaluates website relevance.  We have referred to this update with our clients as Google “CUTIE”, that is “Cleaning Up The Internet for Everyone”.  While Google is understandably very close to the vest…

Post NJBFAA Symposium Thoughts

Our presentation at the 2012 New Jersey Burglar and Fire Alarm Association was a blast. Personally, I got to see some old friends whom I had not seen in some time. Throughout the course of both presentations, the interactive audience really drove the overall quality to another level. This was a lively bunch to say…

Texas Infrastructure Better Than Greater NYC Area! What Is This Verizon?!?

I have an expensive HTC Thunderbolt Smartphone from Verizon. The phone is great outside of the fact that it comes with a battery that dies within 3 hours when not connected to a power source, but that is another subject. I visited by local Verizon store once I noticed that, after about 5 months, I…

Big changes coming to fruition

Article is a great summary of changes in technology that have been occurring for some time…now coming to fruition as evidenced by significant moves of the past month…

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