Law of Attraction
For anyone who has yet to have noticed, social media has become a far-reaching and cost-effective marketing tool. This is not only through the sheer volume of its overall growth. That is actually one of many secondary drivers. The primary source of power here is what Jeff Jarvis refers to as the “New Attitude” – the main ingredient of which is the inverse relationship between control and trust . Think about that. Digg has been so successful because they handed the trust over to the user. One of the key reasons for the success of Facebook is the attraction. We are seeing, feeling things that are of genuine interest to us - because data is naturally being distributed to us according to our interests, our relationships, and our choosing. The same can be said of Twitter and any other social media outlet.
They all may deliver a different service, but they all have one key theme in common: It is better to attract than to promote.
This is not to say that traditional marketing practices are obsolete. However, marketing through social media is much different than marketing through trade publications, newspapers, television ads, or even your own website. There is an etiquette that must be understood, respected, and appreciated. In many respects, the innovation that social media has introduced has brought about a higher level of quality and honest expression. The highest bidder with the deepest pockets does not win here. It is the best product as espoused by the highest volume of users that wins - public opinion and empowerment have prevailed!
At Core and More Technologies, we do not create ad campaigns to propagate across social media sites and call that "social media marketing". Rather, we help you to extend your brand, to strengthen your reputation and to demonstrate thought leadership for the products you sell and the markets you serve. We will help you to produce an interactive and real-time dialogue that brings you closer to your customers - and them closer to you - by making them your fans on Facebook, your followers on Twitter, or your subscribers on YouTube. This is something that all companies must do now.