There are now 1.9 billion internet users worldwide. There are also millions upon millions of businesses online. For the small and medium sized business, it is critical to attain visibility equal to or greater than that of your larger competitors. Whether you are seeking to reach a global audience or targeting a specific demographic locally, online marketing can be the difference between obscurity and growth. At Core and More Technologies, we have helped businesses just like yours to increase their pipeline by over 400%, double their annual revenues, and improve their overall reporting capabilities. And we have found that we can accomplish all this for less than the annual cost of one mid-level manager. The value proposition is undeniable.
Our team is comprised of highly skilled and experienced marketers, strategists, graphic designers, and website developers. We are a one-stop shop for all of your online marketing needs.
Recent statistics show that the Google Display Network now reaches a whopping 92% of internet users in the U.S. alone. Among our customer base, we have developed very cost conscious ways to advertise across this medium at a fraction of the price of other marketing channels, and with no drop-off on the engagement side. Measured against other forms of advertising such as print, you can reach an exponentially higher number of users – and in a much more targeted fashion and for comparatively pennies on the dollar!
This advertising medium is perfect for the small-medium sized business who wants to maximize their ROI and get the most out of every marketing dollar they spend. With a global reach and the ability to segment in the most highly targeted and granular fashion in marketing history, the value proposition becomes very compelling.
The path to long term and sustainable internet marketing success is paved by carefully crafted and strategic optimization of your web pages. By identifying and positioning for the terms that are most appealing to those who will and have searched on the products and/or services you offer, you learn more about your competitors while increasing your business.
Establishing a position of thought leadership within your industry does not mean you have to be a giant corporation. Not since the rise of social media, that is. The masses are now determining the relevance (see Digg.com for a great example). Providing value for consumers by engaging them, displaying your passion for your products and services, will add a dimension of credibility and a path to success not previously available. Generate buzz!
For the marketing team in the SMB world, having the ability to readily and rapidly identify what is working and (just as importantly), what is not – can make or break your ability to generate quality lead conversions, a robust pipeline, and increase your share of closed revenue. CRM integration includes the transparency to trace back to initial lead origin, and to better nurture leads and automate the transfer of lead intelligence directly to the sales team.
Executive level, world class analysis and clean, streamlined reports delivered to your inbox on a daily, weekly or monthly basis enable your marketing accomplishments to shine across the company and your progress to be easily understood and translated into your milestones, objectives and goals.
Our design philosophy is comprised of equal parts between research and development, and commercial service. The process we have developed is where the difference between us and the competition comes into plain view. We work with you to understand the markets within which you compete, the products and services that you offer, and the value proposition you deliver. Then we bring it to life through creative design using the very latest technology.