Artificial intelligence is without a doubt the subcategory of computer science deepest in love with automation. Its ability to collect incomprehensible amounts of data, plus its use of algorithms which launch it back out towards ever more specialized audiences, makes it very attractive to marketing agencies and the businesses they take on as clients.
As leaders in the consumer-packaged goods (CPG) industry continue to implement improvements in efficiency, smaller companies are learning from their methods quite quickly. There are many options small businesses have at their disposal when it comes to optimizing the use of their funding, as well as trimming down costs. One of the most promising options currently available is SKU segmentation by brand.