We start with a scan of your competition, looking at the top  companies that are already ranking for keywords highly relevant to your product or service.

We then leverage our own proprietary process which entails intelligence gathering on competitor domain activity blended with other data points including but not limited to global search trends and demographic device performance.

The insight and guidance that your account strategist provides likens them to your portfolio investment adviser.  And that is exactly what they are - with the overall emphasis always being increasing value for you - the shareholder, and exceeding your financial return objectives.

Our tiered SEO offerings are scalable for businesses of all sizes. The SEO strategy will be cyclically tied to other areas of the marketing mix, namely paid search promotion. At Core and More Technologies, we leverage the real-time data of paid search to prioritize our SEO keyword strategy. At the same time, we will reuse the keywords harvested via SEO to drive paid search expansions.

Our layered approach includes recommendations on the content direction for your website, supporting guest postings, and other content asset additions as needed.  Then we will plan on the outreach and backlink quantities we want to obtain and from whom. With advanced tagging strategies coupled with the use of critical metadata, we will create additional content dimensions by way of dynamic distribution across key areas of your site. 

Our advanced reporting structure is built upon Google Data Studio and is accessible 24/7 from any device.  This nimble and effective paradigm enables us to hatch needed changes swiftly, and refine our planning as needed and from a data-driven position.

As we progress through the plan, we begin a process of reviewing the data for key performance indicators and next steps. We provide a weekly or bi-weekly meeting with your team and other digital leads; depending on the services you utilize.

We look at many data points, because there is keyword fluctuation daily, and report on the traffic coming to your website,  how many keywords your webpage is showing for, and the overall daily or monthly impressions that you are getting.

We will discuss outreach and backlinks executed to date and future content and work ahead of us. This review, reporting, and executing process continues for the duration that was recommended based on your industry, keywords, and budget.

The last phase of reporting we compare your traffic in Google Analytics and your ranking with Google, we check every keyword we are targeting and report on the position we obtained.