Read the full press release on Marketwatch
Tinton Falls, N.J. January 23, 2025 /PRNewswire/– Core and More Technologies, a Google Partner and top-tier Microsoft Advertising Partner, has released their annual client media statement. The results show a significant year-over-year performance increase across all digital marketing initiatives, showcasing substantial growth in both engagement, conversion, and qualitative metrics. These achievements reflect the company’s ability to scale performance and engagement while maintaining exceptional quality further down the sales funnel.
Highlights of the Year-Over-Year Performance Metrics:
- Clicks increased by an impressive 38%, with Bing driving exceptional growth of 172.98%, underscoring the effectiveness of Core and More Technologies’ multi-platform strategies.
- Leads grew by 8.23%, with Bing demonstrating a remarkable 69.66% increase, reflecting the quality and alignment of targeted campaigns.
- Cost per Lead decreased by 20.78%, achieving greater efficiency and value for clients.
- Conversion Rate surged by an outstanding 105.15%, doubling client engagement outcomes.
These metrics represent Core and More Technologies’ ability to deliver both increased traffic and higher-quality leads, resulting in greater efficiency and effectiveness throughout the marketing funnel. Notably, improvements in sales-qualified leads (SQLs) and SQL conversion rates further validate the scalability of these top-of-funnel gains. It also demonstrates how the company is able to leverage AI to accelerate implementations but not at the expense of long-term performance.
Driving Quality and Efficiency
“This past year has been a testament to our commitment to delivering measurable value to our clients. The combination of increased engagement and enhanced quality metrics demonstrates the scalability and efficiency of our digital marketing strategies,” said Andrew Young, CEO of Core and More Technologies. “These results reflect our ability to adapt, innovate, and maximize ROI for our clients in an increasingly competitive digital landscape. Personalization is the key.”
Platform-Specific Insights
- Google: While clicks on Google saw a slight decline (-23.18%), leads increased by 2.77%, and the cost per lead dropped by 16.73%. The conversion rate nearly doubled with a 94.29% increase, signaling enhanced campaign precision and effectiveness.
- Bing: Bing emerged as a standout performer, driving a 172.98% increase in clicks and a 69.66% rise in leads. Additionally, the cost per lead decreased by 24.83%, and the conversion rate surged by an extraordinary 116.01%.
Highlights of the Year-Over-Year Sales Funnel Quality Metrics
In addition to top-of-funnel successes, Core and More Technologies demonstrated remarkable improvements in down-funnel metrics, showcasing the scalability of their strategies:
- Sales Qualified Leads (SQL’s): Increased by 11.41% year-over-year
- Cost Per SQL: Improved significantly, decreasing by 34.84%
- SQL Conversion Rate: Marginally increased by 1.14%
These results highlight Core and More Technologies’ ability to not only drive higher engagement but also deliver qualified, actionable opportunities for their clients, ensuring maximum return on investment.
Innovative Reporting Powered by Platform Integrations
Core and More Technologies’ achievements are underpinned by their innovative approach to platform integrations. The company has developed and implemented well-thought-out solutions that seamlessly connect various marketing and analytics platforms, enabling robust reporting and actionable insights. By leveraging these integrations, Core and More Technologies provides clients with unparalleled visibility into campaign performance, ensuring data-driven decisions at every stage of the funnel. These tools empower clients to track top-of-funnel engagement while correlating it directly to down-funnel metrics such as SQLs, cost per SQL, and SQL conversion rates.
“Our cutting-edge platform integrations set us apart, allowing us to not only capture the data but to translate it into meaningful insights that drive strategy and performance,” added Andrew Young. “This capability has been instrumental in delivering both scale and quality for our clients.”
Commitment to Client Success
These results highlight Core and More Technologies’ ongoing dedication to leveraging data-driven insights and cutting-edge strategies to achieve client success. As the digital marketing landscape evolves, the company continues to lead with innovative approaches that drive impactful business outcomes.
About Core and More Technologies
Core and More Technologies, based in Tinton Falls, NJ, is both a Google and Microsoft advertising partner. They specialize in providing full-service digital marketing solutions, including world class website design, search engine marketing, social media advertising, marketing automation and email marketing, and advanced analytics. By combining personalized strategies with measurable results, the company has helped businesses across industries achieve unprecedented growth.
For more information, visit www.coreandmoretechnologies.com.
Digital marketing is and has been an essential part of companies and businesses who are looking to take advantage of the growing population online. There are plenty of routes you can take, from SEO and PPC to social media marketing! Regardless of what you choose, the Core and More Technologies team is here to help. Founded in 2010, our company has repeatedly been honored as one of the renowned and top-tier U.S.-based digital marketing agencies in the market.
