Strategy and Reporting
Our integrated digital marketing strategies are central to the success of our company. Without them, we would not be able to provide such amazing results for our clients. We measure everything and challenge all assumptions. Our cross-channel mindset and collaborative team structure leads to an environment of constant mindshare. This creates a system where our digital channels feed off of and strengthen one another.
That said, without the right reporting we cannot make the right decisions. And our clients will be left in the dark. Many agencies leave clients waiting for periodic updates. We provide each client with their own real-time dashboard into all results – namely SEO, SEM, and Social. These are tailored specifically to each client based upon their needs, are built upon the Google Data Studio platform, and are accessible 24/7 and from anywhere in the world. See a live example here of what one of portals actually looks like!
At Core and More Technologies, we provide world-class reporting that allows businesses to realize all the value being derived from their online marketing efforts.
Our proprietary reporting platform - SourceCube, will enable you to not only segment your traffic by channel (paid, organic, social, etc.), it also enables you to drill down and easily see the pipeline and closed revenue that you have accrued for each of those channels. This is yet another differentiator for us; the ability to establish a QUOTABLE conversion rate. Every company on the planet is happy to tell you how many forms were submitted. We are not. We want to be able to tell you how many forms were submitted, phone calls made, or chats completed AND how many of them each converted into revenue or at the very least became qualified leads.
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Discovery
We dig deeper into the data to provide better marketing results. Our marketing team reviews the key performance indicators (KPI's) for your business, and tailors a reporting solution tightly to those metrics. This also includes provisioning phone numbers AND enabling recordings of those phone calls (directly from our system). We also include full and complete email notifications which show the source channel (e.g., Google, Bing, Facebook), the source medium (e.g., paid, organic, etc.), as well as the keyword, campaign and other relevant data. All right at your fingertips!
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Implement
We engage in a very thorough implementation which is accompanied by your own standard operating procedure (SOP) document. The SOP is stored in your secure Google Workspace folder, which we also provide. This includes standard items like form documentation, but also contains the details of all tracking relating to the phone numbers that we provisioned by way of your 'discovery' phase. Once the implementation has been completed, our test team performs a battery of submissions and calls to ensure that everything is clean and correct -- as well as properly tracked!
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Monitor
As results accrue, we ask for your team's assistance in helping to mark leads as having been qualified - aka marked 'quotable'. During that phase, it benefits us all if the potential sales value is added to each lead - hence we can track a quotable conversion 'pipeline' which empowers us to know which channels, mediums, or campaigns are truly performing well. Our SourceCube platform is like a mini-CRM system in that it enables you to easily add this and more information directly into the lead document!
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Optimize and Report
Ongoing optimization is the key to continued success and the key to any success is driven by informed decision-making. We are never behind the 8-ball on this because - by way of our monitoring phase, we are always on top of your account and adapting to any number of changing market conditions - or getting out in front of new opportunities, within a very short time-frame.
Discover
Research
Strategy & Design
Develop, Test, Launch
Are you ready for world-class website design and development solutions?
Contact us today, and find out how we can help you create a digital marketing solution for your business.
