PerfumesWorld is a major U.S. fragrance retailer offering thousands of products across numerous brands. Competing against giants like Walmart, eBay, and Amazon, their market share had become stagnant and their account was riddled with inefficiencies. Being savvy marketers and technically adept themselves, they knew that there was something wrong, and that there was much left on the table. Yet, they didn’t know what they didn’t know. Having seen a recent press release on the success that Core and More Technologies was creating for their clients, they decided to reach out. That was in February of 2015.