Data-Driven Social Strategy and Content
A strong presence on social media channels can grow your business in exponential ways and strengthen customer relationships. At Core and More Technologies, we partner with companies and organizations to help them find ways to grow and engage with their audience directly, harness social media to deliver their brand voice, and drive conversions.
Makes a Science of a Social Space
It all comes down to data-driven content. We make informed decisions on the type of content we publish on each platform. We use measured data to bring you more of what works.
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Discover
We start with a granular analysis of our client's social channels. Data points on every facet of engagement with the audience are collected; including applause (i.e. likes and loves), amplification (i.e. shares or re-tweets), and economic value. A competitive analysis helps us gain insights into the success and failures of brands in the market. This intensive process uncovers definitive takeaways on what is working well for the audience at large, and what is not.
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Strategy & Planning
Content planning is seated in the data findings. We devise the type of content, the appropriate social channels, and a social roadmap that will yield results that align with the client's goals.
A hybrid of organic (owned and earned) and paid social media is fleshed out into a content calendar tailored to each social platform.
Planning integrates the marketing that will be happening through other modalities (i.e., SEM, SEO, Email, etc.) for a holistic approach.
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Launch & Monitor
We continually monitor the executed content taking note of high performing organic or paid content. This flexibility a take advantage of posts that are showing high engagement or growth and change course as needed to capitalize on that.
Reporting is available on-demand to clients. In-depth reporting of the performance, trends, ongoing competitive analysis, and relevant KPIs.
