Team Mindshare

On August 5th, 2024, Judge Amit Mehta issued a ruling in the case of US v. Google. This was the biggest tech antitrust trial since the US v. Microsoft case back in the 1990’s, and without a doubt has resulted in the most significant outcome since, as the ruling concluded with Google on the losing end. In the ruling, Judge Mehta declared that Google “is a monopolist, and had violated Section 2 of the Sherman Act.” So, what happens next?

Google is about to revolutionize the way we search the web. Google’s Search Generative Experience (SGE) is an innovative approach that leverages the use of artificial intelligence (AI) to completely transform your search experience. But what exactly is SGE, and how will it impact the current SEO (Search Engine Optimization) landscape?

Fourteen years ago, I left my former company after ten solid years and significant professional growth. When that company was acquired about eight years in, many of my friends were let go. I was fortunate enough to have ‘made the cut’ and stayed on board. And the stars happened to align. The company embarked upon an aggressive acquisition strategy in the software industry, which happened to be exactly where my entire career up until that point had been spent. That, coupled with an incoming company president who thought I would be a valuable asset in pursuit of that strategy, led to my getting much more involved on the business end of things. During the ensuing year, I met a number of entrepreneurs and risk takers who, while I may not have realized it at the time, would have a profound impact on my future life choices. At the same time, I met someone on a poker table who became my best friend and who was a serial entrepreneur, from a family of similarly brilliant entrepreneurs. Hence, a spark was lit!

In today’s content marketing world, efficiency is king. But how do you balance the need to churn out fresh content with ensuring its quality and authority? This is where generative AI comes into play. But there’s a catch – Google’s EEAT Principle (Experience, Expertise, Authoritativeness, and Trustworthiness) remains a crucial factor in search rankings. So, how can AI content coexist with the need for strong EEAT?

The world of artificial intelligence is a fast-paced one, with advancements happening at breakneck speed. Just when you think you’ve grasped the capabilities of the latest AI model, another one emerges, pushing the boundaries of what’s possible. Enter Google’s Gemini, a behemoth of a language model that has sent shockwaves through the industry.

So, I’m just getting settled in coming back from the #Inc5000 Conference in San Antonio, TX last week and really wanted to share my thoughts on this amazing event. 

First, here is the backdrop; I had been on the road in Colorado for an entire week prior to my arrival. For anyone who knows the Colorado Springs area, you know that the elevation is about 6,500 ft. Being a “sea-level” Jersey guy, that can have an impact!  As I arrived, I was a bit tired and road weary, and was not sure how much energy I was going to really have for the event.

In today’s rapidly evolving digital landscape, marketing isn’t confined to a single platform or strategy. To truly make an impact and reach your target audience effectively, mastering multi-channel marketing has become essential. This comprehensive approach involves utilizing various online marketing channels simultaneously to create harmonious omni-present brand visibility. In this blog post, we will explore the intricate web of multi-channel marketing, dissecting its core elements, and providing actionable insights to help you navigate the dynamic world of digital marketing.