Team Mindshare

Six weeks ago, Google released its full recap of Google Marketing Live 2026.

For about 72 hours, every marketer on LinkedIn had an opinion about it.

Then the feed moved on.

But the announcements didn’t.

The shifts Google outlined aren’t coming. They’re here. And most businesses still haven’t done anything about them.

So instead of giving you another recap – you’ve seen plenty of those by now – I want to do something different.

I want to show you what these changes actually look like when you build for them.

Because while everyone else was posting hot takes in May, we were already engineering the infrastructure these announcements demand.

Let me explain.

Over the last several months, we have been watching a major shift accelerate across the digital marketing landscape.

Not just in Google.

Not just in paid media.

But in how people discover, evaluate, trust, and ultimately choose brands online.

The traditional marketing funnel is rapidly collapsing into something far more fluid, dynamic, and AI-assisted.

Consumers are no longer moving neatly from awareness to consideration to conversion. They are searching, streaming, scrolling, researching, and shopping simultaneously – often across multiple platforms, devices, and AI-driven environments at the exact same time. Google itself recently described this transformation as “a fluid, ongoing loop of searching, streaming, scrolling, and shopping.”

And increasingly, AI is becoming the connective tissue behind those decisions.

Google AI Overviews. AI Mode. ChatGPT. Gemini. Perplexity. Copilot.

These systems are not simply indexing information anymore.

They are interpreting it.

Understanding it.

Synthesizing it.

And ultimately influencing which brands become visible before a click ever occurs.

That shift changes everything.

Google just released a 27-page report called “The Science of Demand: Ads Measurement in the AI Era.” 

It’s not a product pitch. It’s not a fluff piece.

It’s a foundational framework for how modern businesses should measure, optimize, and scale their marketing – written by some of the sharpest minds in digital advertising. 

And when we read it, we didn’t learn anything new.

We saw everything we’ve already built – validated by the largest technology company on the planet.  You can download it here.

The core thesis? Most businesses are operating with a “foggy windshield.” They’re spending money on marketing, some of it is working brilliantly, but their measurement systems are so outdated that they can’t see it. They’re making million-dollar decisions in the dark.

Google’s VP of Buying, Analytics, and Measurement, Gaurav Bhaya, said it plainly:

“The tolerance for guessing has collapsed. Volatility is higher, competition is faster, and budgets are under sharper scrutiny – which means every dollar has to do real work.”

In recent years, Reddit has experienced a significant surge in visibility through Google’s search engine results page (SERP), highlighting the growing prominence of user-generated content (UGC) in search engine optimization (SEO). A study by Search Engine Journal revealed that Reddit’s traffic increased by 191% in 2024, which is proof-positive that Google is prioritizing UGC over traditional web content. Regardless of the subject, the industry, the application, or the general idea — Reddit has captured dominant positions within the Google SERP while also providing additional, traffic-driving and brand building benefits as outlined below. 

Over the past few months, we have built a model to capitalize on this and we are going to share it with you in this post!

Core and More Technologies’ President and Founder, Andrew Young, recently had the privilege of sharing his expertise on the highly regarded Beyond Seven Figures podcast, hosted by Charles E. Gaudet II, the CEO of Predictable Profits. This thought-provoking conversation explores the evolving landscape of digital marketing and offered invaluable takeaways for businesses striving to excel in today’s competitive market. Predictable Profits is considered the TOP agency in the United States today for those 7 & 8 figure entrepreneurs seeking to rocket their businesses into the next dimension of success through cutting-edge innovation and transformational, outside-the-box strategies.