Team Mindshare

In today’s ever-evolving digital landscape, staying ahead of the curve in digital marketing is crucial for businesses to thrive. As we step into the second half of 2023, it’s essential to be aware of the latest trends and strategies that are shaping the future of digital marketing. After all, Google alone generated $224.47 billion from Google Ads in 2022 (comprising roughly 80% of their total revenue). From the rise of artificial intelligence (AI) to the challenges of privacy regulations, this blog explores the game-changing opportunities and roadblocks that marketers need to navigate. Let’s dive into the top trends and strategies to watch in the world of digital marketing.

Introduction:

This article delves into the extraordinary client growth accomplished by Core and More Technologies in the first half of 2023.  This again proves us to be an innovative and data-driven agency – harnessing the power of seamless integration between diverse platforms to achieve remarkable, triple-digit year-over-year (YoY) gains in both pipeline and revenue across our entire client base. By combining data from WhatConverts, Google Ads, Bing Ads, Google Analytics, and Google Search Console, (all through lightweight implementations through Google Tag Manager), we have provided our clients with actionable, granular insights that enabled them to collaborate with us with confidence – making informed decisions on an ongoing basis towards transformative growth. As a matter of fact, the growth for one client has been so significant that our friends at WhatConverts were compelled to write their own case study about it!

As we celebrate 13 years in business here at Core and More Technologies, we are also reflecting upon an incredible journey filled with tremendous learning opportunities, consistent growth, and innovative ideas.

In today’s rapidly evolving digital landscape, businesses are constantly seeking innovative ways to connect with their target audience and deliver compelling advertising experiences. One technology that has emerged as a game-changer is generative artificial intelligence (AI). Leveraging the power of machine learning algorithms, generative AI holds immense potential in revolutionizing the search experience for users and helping businesses achieve their marketing goals. At Core and More Technologies, we are committed to staying at the forefront of technological advancements, and we eagerly anticipate leveraging the learnings shared at Google Marketing Live to enhance our clients’ advertising strategies using generative AI.

Artificial intelligence (AI) has transformed the world of marketing by allowing businesses to optimize their campaigns, analyze customer data, and personalize their messaging on a scale that was once impossible. AI has become an indispensable tool for marketers, offering a wide range of benefits such as increased efficiency, accuracy, and scalability. However, despite its many advantages, AI can never replace the human touch that is essential in marketing. Emotional intelligence, empathy, and creativity are unique qualities that only humans possess, and they are crucial in building strong relationships with customers.

In today’s world, data is king. Understanding your website’s data can make all the difference in optimizing your digital marketing efforts. Google Analytics is a crucial tool in tracking website traffic and user behavior. However, as technology continues to evolve, so must our tracking methods. That’s why it’s important to migrate to Google Analytics 4 (GA4) and work with a digital agency to ensure a seamless transition before the Universal Analytics sunset date of Jul 1, 2023.

In the world of website performance optimization, there are a few key technologies that can help you improve your website’s presence on Google. Core web vitals, page speed optimization, and structured data are all important tools to get your website noticed by potential customers. Let’s take a look at how these technologies work and how they can help you optimize your website’s performance on Google. 

As a business owner or marketer, you know that having an effective social media marketing strategy is vital for success. With over 3 billion people using social media platforms worldwide, it’s an invaluable tool for connecting with potential customers. But how do you maximize your social media strategy? Here are five tactics that can help you get the most out of your campaigns. 

Transparency is an essential element of any business, especially when it comes to reporting. At Core and More Technologies, we always strive for transparency when providing our clients with reports about their campaigns and data. We believe that trust and communication are the foundation of any relationship, which is why we make sure that all reports are accurate and straightforward.

So I’m going back into antiquity here. It was a time when Google was young, and some were still running around with BlackBerry phones. Lotus Notes dominated what was then referred to as the middleware space – which is another way of saying the email and collaboration tools marketplace. Microsoft’s Outlook platform was building market share, but never eclipsed Lotus Notes – that is, until Bill Gates somehow recruited (aka bought) Lotus Notes founder and CTO Ray Ozzie and named him Chief Software Architect of Microsoft. Shortly before that, IBM had acquired Lotus Notes, and the downward spiral was well underway.  Gates pulling in Ozzie simply accelerated that process.