CMT Team Mindshare - The Blog | Core and More Technologies

Google Just Confirmed What We’ve Been Building All Along: Measurement Is the Growth Engine

The Report That Should Change How You Think About Marketing

Google just released a 27-page report called “The Science of Demand: Ads Measurement in the AI Era.”

It’s not a product pitch. It’s not a fluff piece.

It’s a foundational framework for how modern businesses should measure, optimize, and scale their marketing – written by some of the sharpest minds in digital advertising.

And when we read it, we didn’t learn anything new.

We saw everything we’ve already built – validated by the largest technology company on the planet. You can download it here.

The core thesis? Most businesses are operating with a “foggy windshield.” They’re spending money on marketing, some of it is working brilliantly, but their measurement systems are so outdated that they can’t see it. They’re making million-dollar decisions in the dark.

Google’s VP of Buying, Analytics, and Measurement, Gaurav Bhaya, said it plainly:

“The tolerance for guessing has collapsed. Volatility is higher, competition is faster, and budgets are under sharper scrutiny – which means every dollar has to do real work.”

It’s Sweet 16 for Core and More Technologies!

Gratitude...

Sixteen years ago, Core & More Technologies was founded with a simple but ambitious belief: that great marketing should be accountable, adaptive, and built to drive real business outcomes – not vanity metrics.

Today, we’re proud to celebrate 16 years in business. WOW!

That milestone carries weight. According to the U.S. Small Business Administration, only about 25.6% of employer businesses survive to the 15-year mark. Reaching year sixteen isn’t something we take lightly – it’s something we’re deeply grateful for. That’s why we always include a snapshot of clients from other the years in the banner for anniversary accouncements. Without great clients and partners, we are not here.

Just as importantly, our team is comprised of the best, brightest, and most loyal talent in the industry. Without our team, we are not Google or Microsoft Advertising Partners. Nor are we delivering industry-best results.

Google Just Added Two Major Conversion Features to Local Search – And Most Businesses Aren’t Ready

When searching for local services like “roofers near me,” Google is now surfacing two powerful conversion-driven features directly in the search results:

An “Online estimates” filter
A prominent “Get competitive quotes” button

Together, these features fundamentally change how customers compare, evaluate, and select service providers — often before they ever reach a website.

Let’s break down what’s happening and why this matters.

The Core Advantage – The Core & More Technologies Quarterly Video Newsletter

Welcome to The Core Advantage, the newly released video newsletter from Core and More Technologies! This is our first edition. Please make sure to check back in periodically, as each issue will be packed with information from around the digital marketing industry, along with our insight, experience, and observations relating to all the latest trends and technologies and how they are impacting overall performance.

Soon to follow will be a full and complete expansion of our website, where you will be able to access all prior episodes of the newsletter.

The objective of The Core Advantage is to share insights, trends, and valuable information about everything going on in and around the digital marketing industry along with actionable insights that you can put into an action plan to stay ahead of your competitors AND future-proof your business!

SEO is Now Search EVERYWHERE Optimization

This is going to be a fun blog post in that it will require pulling together data from multiple resources from around the industry – so in some ways it will also serve as an overall inventory and general status update on the digital marketing industry at large.

For over two decades, Search Engine Optimization (SEO) has been synonymous with one name: Google (including YouTube, the number two search engine on the planet). With platforms like Bing, TikTok, Meta, X, Reddit, and even AI tools like ChatGPT capturing an increasing percentage of market share, it is clear that a seismic shift is underway. Statistics, as will be outlined herein, show that consumer behaviors are changing, to the point where we now must look at SEO through a different, and much broader lens. The term that we are using is ‘Search EVERYWHERE Optimization’. The time to adjust, and capitalize on this, is NOW. Oh, and did I mention the rise of AI search engines like Perplexity.AI, who is now generating over 50 million visits per month? And while considering that, keep in mind that Search GPT is about to be commercially released.

Celebrating 15 Years of Core and More Technologies

Core and More Technologies celebrates 15 years

Gratitude...

According to the U.S. Small Business Administration (SBA), approximately 25.6% of new employer establishments survive to the 15-year mark. Here at Core and More Technologies. we are very grateful to have achieved this milestone. At the heart of the company is our team—a group of passionate professionals dedicated to delivering best-in-class marketing solutions. We are incredibly grateful for our employees, partners, and all those who have touched or influenced our business throughout the years.

We also extend our deepest appreciation to our clients. Whether you’ve been with us for a decade or just joined us this year, your trust and collaboration have been the foundation of our journey. Our success is measured by your success, and we remain committed to providing the strategies and support that help your businesses thrive.

UGC for SEO: Why Reddit Is Your Secret Weapon for Top Google Rankings!

In recent years, Reddit has experienced a significant surge in visibility through Google’s search engine results page (SERP), highlighting the growing prominence of user-generated content (UGC) in search engine optimization (SEO). A study by Search Engine Journal revealed that Reddit’s traffic increased by 191% in 2024, which is proof-positive that Google is prioritizing UGC over traditional web content. Regardless of the subject, the industry, the application, or the general idea — Reddit has captured dominant positions within the Google SERP while also providing additional, traffic-driving and brand building benefits as outlined below.

Over the past few months, we have built a model to capitalize on this and we are going to share it with you in this post!

Unlocking Digital Marketing Success: Insights from Andrew Young on the ‘Beyond Seven Figures’ Podcast

Core and More Technologies’ President and Founder, Andrew Young, recently had the privilege of sharing his expertise on the highly regarded Beyond Seven Figures podcast, hosted by Charles E. Gaudet II, the CEO of Predictable Profits. This thought-provoking conversation explores the evolving landscape of digital marketing and offered invaluable takeaways for businesses striving to excel in today’s competitive market. Predictable Profits is considered the TOP agency in the United States today for those 7 & 8 figure entrepreneurs seeking to rocket their businesses into the next dimension of success through cutting-edge innovation and transformational, outside-the-box strategies.

Optimizing Your Remarketing Approach for 2025!

As we head towards wrapping up 2024 and surge headlong into 2025, one of the many things that we have been thinking about is ways to improve client performance from both an efficiency (cost savings) and volume standpoint (devising ways to squeeze all the additional conversion volume and revenue that we can). One of the first things that comes to mind is remarketing; it is at once a strategy and a channel all its own – spanning every other channel at this point with only one real exception – organic search. Anything paid, including referrals, can fall into the scope of active remarketing.

And with the advent of AI, and namely predictive analytics, remarketing can now be executed at a rapid pace, at scale and with a level of confidence and visibility that we could not have even dreamed of just five years ago.

The most appealing thing about remarketing is found in the numbers. Across 2023 and into 2024, we have seen exceptional performance across both B2B and B2C sides of the business. We typically see a 50% lower cost per acquisition (CPA), a 25% increase in conversion rate (CVR), and a 20% lower cost per click (CPC). We cover this in more detail further on in this blog post.

The State of Search in the Wake of Google’s Antitrust Trial Loss

What's Going On?

On August 5th, 2024, Judge Amit Mehta issued a ruling in the case of US v. Google. This was the biggest tech antitrust trial since the US v. Microsoft case back in the 1990’s, and without a doubt has resulted in the most significant outcome since, as the ruling concluded with Google on the losing end. In the ruling, Judge Mehta declared that Google “is a monopolist, and had violated Section 2 of the Sherman Act.” So, what happens next?