Which is Better: Paid Ads or Organic Rankings?
Before we dive into this article, it should be noted that it is part of an ongoing series of posts that we have been creating along the lines of SEO from both a technical and promotional standpoint ->
- From March of 2021: Is SEO As Important Today As It Was In The Past? You May Not Think So, But Not So Fast
- From June of 2021: Google Page Experience Algorithm Update
When choosing a digital strategy, companies often need to decide between investing in paid ads or building content and backlinks to naturally generate rankings via search engines (aka organic rankings through SEO (search engine optimization)).
There are pros and cons to each. Organic is a natural way to put content on the web and as we all know, content is king. Once organic rankings are achieved, great things happen as further defined within this article. Paid ads, on the other hand, can be more expensive at the outset, but you can position your ads almost instantly against highly competitive terms that it would take months to gain visibility on organically. So, while it will take much longer to gain visibility through SEO, you are at the same time building up the relevance of your site domain which means that you’ll be in a solid position to dominate for the long haul. It becomes a toss-up of: which is the best choice?