Digital Marketing & Production

Team Mindshare

NJELSA Symposium and Tradeshow at Harrah’s Hotel and Casino in Atlantic City, NJ

A great experience was had by all yesterday at the NJELSA Symposium and Tradeshow at Harrah’s Hotel and Casino in Atlantic City, NJ.

Core and More Technologies is proud to be a new member of this community-minded organization.  When we arrived, we immediately noticed that as you walked into the event they had a complete setup designed to allow all attendees to help underprivileged children obtain donated backpacks simply by taking a few moments to fill one up with pencils, erasers, rulers, etc.  What a great way to arrive and start the day! 

We find that the folks in the life safety industry are second to none.  As you walked around to the various booths, you got a sense that everyone was very serious about their products and the impact that they have in helping to protect various aspects of our communities and our society as a whole.  Right alongside that earnestness, they also like to have a good time, to socialize with their peers, and to share their knowledge about all the latest trends occurring in and around the life safety industry.  It is very easy to believe in the mission of this industry. And that belief definitely creates a certain camaraderie that you can feel in the air at every NJELSA event.

As the CEO and Founder of Core and More Technologies, I am personally grateful to be a small part of this community and for my roots in the industry that date back to my product management days at Wheelock, Inc. and all the great memories that went with it.

We would like to give a special shout out to our booth neighbors from Securenet Technologies, King Fisher Company, and Kwikset.  Great chatting with all of you!

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As far as conundrums go, this isn’t the chicken and egg debate.

Google’s mobile-first index update has settled any debate over where your design and development attention belongs, leaving little room for interpretation. For those who want to rank well, the days of treating mobile pages as watered-down versions of their desktop counterparts are over.

If your organic web traffic has dropped, mobile-first indexing could be the reason.

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Noticing a change in your Facebook’s post reach? Are you creating killer content and yet no one is responding to your post? You are not alone! On January 11th Mark Zuckerberg announced a major change to the Facebook news feed algorithm that prioritizes seeing content from friends and family over business and brands. This is the algorithm that dictates how much noise your brand can make on Facebook.

“As we roll this out, you’ll see less public content likes posts from business, brands, and media. And the public content you see will be held to the same standard- it should encourage meaningful interactions between people,” stated Zuckerberg.

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It’s been clear for some time now that organizations need to make their Web presence a priority if they want to thrive. More than ever before, consumers – both individuals and businesses – are turning to the Internet to research companies before taking any more concrete actions. That means that it’s incredibly important for firms to embrace high-quality, contemporary Web design in order to stand out and project legitimacy in increasingly crowded markets.

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For B2C businesses to survive in 2016 and beyond, they need to make search engine optimization a priority. Most decision-makers today recognize this state of affairs, but a lot of times they aren’t as clear when it comes to execution. As a result, many B2C firms make serious SEO mistakes.

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One of the biggest shifts now occurring in the way businesses operate is the move toward open workforces. Companies across the globe are increasingly coming to recognize the advantages that an open workforce holds over more traditional approaches to staffing. At the same time, though, it’s important to acknowledge that there are a number of challenges inherent to this model.

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