Search Engine Optimization

Building for long-term visibility and high visitor engagement

While paid search advertising enables instant and far reaching visibility, of your website is a required component for a robust internet marketing strategy.

It has been proven and validated time and time again that top 3 ranking on queries relevant to your products, services or the industry or target markets that you serve is the single most valuable asset of your overall web presence.

We can all agree that Google is the great relevance engine of our time. That said, some people feel that organic search results represent the listings of those who have earned visibility through the long-term development of their offerings to your query. In other words, they match your query because your query matches them. Viewed this way, SEO is not advertising at all…

That is why at Core and More Technologies, we turn the SEO approach of our competitors on its head. And the results speak for themselves. In 2012, our Customers averaged upwards of 63 percent overall annual traffic gains. For the fourth quarter, average overall site traffic was up 33 percent over the same period in 2011. And a primary driver was traffic generated through organic search queries. Organic traffic was up 46 percent annually and showed a fourth quarter average gain of 50 percent over 2011. This also represents average gains of 96 percent over 2010. With a customer average of over 50,000 site visitors per month, these numbers are significant.

Keyword Ideation Process
On-Page Optimization
Website Auditing

Keyword Ideation Process

Our ‘Keyword Ideation Process’ is really our secret sauce. It applies to both our paid search promotional offerings, as well as our organic SEO services.

Our expert marketing team begins by conducting a thorough review of your marketing goals and the promotion being considered. This consists of consumer analysis, market analysis, competitive analysis, and distribution channel analysis. Knowing this information – we blend our global online marketing expertise and trend analysis into the marketing mix. This enables us to harvest sets of keywords and to then theme those keywords into tightly knit groups. The result is a concentrated yet distinctive marketing attack whose success is predetermined. Our keyword ideation process WORKS.
On-Page Optimization

On-Page Optimization is a key element when it comes to search engine marketing. A page is like an artwork. And a properly developed page will NOT compromise content in the interest of seeking higher rankings across search engines.

Consider this: Google's core product is search. For the Google product (or any other search engine for that matter) to be the best it can be, it must return the most relevant possible results on any given search query. Content written solely to rank high in the search engines does a disservice to all search engines. We have developed proven methods which enable us to strike the perfect balance between content and optimization.
Website Auditing

Our page optimization process begins with a full audit of your entire website. This audit enables us to employ dozens of little-known but entirely legitimate SEO tweaks.

This comprehensive audit enables us to layout the entire schema of your website right before your eyes. We then analyze and optimize your site as an entire system. This process helps to:
- Make your website more coherent in terms of structure and navigation
- Build Google XML Sitemaps to boost site transparency across all search engines
- Optimize the content of every page on your website
- Accelerate visibility increases across all major search engines

Contact us today for a FREE Search Engine Optimization audit of your website!

Core and More Technologies' knowledge and experience in internet marketing is matched only by their passion and professionalism. They helped us define objectives and strategies, while offering analytics and reports that allowed us to understand where we were in regards to online responses, contributions to the pipeline, and impact of marketing programs right down to the bottom line. They took on every challenge we presented them with energy and dedication. They held weekly meetings to review all aspects of our online efforts and the impact of our website, making us feel like we were in control at every level. This company represents the best of what a client-vendor relationship should be. We have been fortunate to have Core & More Technologies in our camp
Bill Delany
Sr. Marketing Manager
We found the services of Core and More Technologies to be excellent. They came in to our office and worked around our schedule to understand our market, our customers and our products. They are not just a web development firm. They helped us to formulate a web marketing strategy that is internally consistent with our long-term goals and mutually supportive with our market leadership strategy. Our marketplace is hyper-competitive. Core and More Technologies was responsive to our sense of urgency and helped us to accelerate our new web presence to the world. They worked within our budget and exceeded all of our expectations. We would recommend them to anyone.
Dr. Binay Sugla
Chairman and CEO – Mobile Matrix
The work Core and More Technologies has done for us has been incredible. This is from a look/feel, search engine rankings, site traffic and overall web strategy standpoint. These combined results are yielding the highest level of success in the last 5 years of recorded company history. Thank you!!
David Box
Director of Marketing Communications -- AtHoc, Inc.

Search Engine Optimization

Building for long-term visibility and high visitor engagement

Keyword Ideation Process

On-Page Optimization

Website Auditing