The GlobalSphere line of paid search marketing packages from Core and More Technologies offers companies both large and small flexible options for comprehensive digital marketing promotions. A global, fully implemented package includes all the research, analysis, and planning required to create highly targeted, cost-effective and profitable campaigns. Also, each version of GlobalSphere includes custom tailored reporting. And when we say custom, we mean it. We tailor our reports on a customer by customer basis, because the goals of each customer will always be different from the next. There is no ‘one size fits all’ when it comes to paid search marketing reports.
GlobalSphere Ultimate and GlobalSphere Pro are both very effective packages. Essentially, GlobalSphere Pro is designed for customers who do not wish to include the Google Display Network in the digital marketing target strategy. Also, the GlobalSphere Pro package includes a lower number of ongoing monthly keyword revisions, and a reduced amount of customer interaction – thereby enabling a lower price point.
As multiple projects are launched, companies both large and small can quickly become faced with significant cost considerations. As the number of campaigns increases, so too does the level of expenditure with Google. GlobalSphere Pro is designed to help customers lower their costs while maintaining the world-class reporting, expert analysis, and ongoing modifications to their campaigns. Best of all, we have designed GlobalSphere to be very flexible. Customers who initiate their promotions using GlobalSphere Ultimate can transition to GlobalSphere Pro for the ongoing reporting/adjustment (maintenance) of their campaigns!
Prior to release, all parts must be balanced. The marketing mix built here must also be internally consistent and mutually supportive with your goals.
The GlobalSphere Ultimate platform includes 4 campaigns, targeting Google Search & Search Properties and the Google Display Network. To learn more about the Google Display Network and how it can significantly increase the reach and effectiveness of your promotion, see the Display Advertising area of our website. To learn more about GlobalSphere, download the latest brochure now!
|Initial Keyword Set||20||50|
|Competitor Analysis and Industry Research|
|SEO Analysis for Selected Keywords|
|Search Targeting Campaign|
|Contextual / Interest Category Targeting Campaign|
|Managed Placements Campaign|
|Image, Animated and Flash Ads||9 Per Display Campaign|
|Multivariate A/B Ad Testing|
|Landing Page Recommendation/Optimization|
|CRM Integration Analysis / Recommendation|
|Dedicated Client Manager|
|Initial Reporting / Adjustment Period (Days)||60||90|
|Customized Reporting Structure|
|Customer Meetings / Review Frequency||Monthly*||Weekly|
|Reporting / Adjustment (Maintenance)|
|Total Monthly Keyword Additions/Modifications||5||20|
|Additional Ad Creation (Monthly)||2||5|
|Continued Multivariate A/B Testing|
|Customer Meetings / Review Frequency||Monthly||Weekly|
* The first month of the GlobalSphere Pro™ package includes weekly meetings