CASE STUDY

Ozark Holistic Center

Fayetteville, AR

Ozark Holistic Center sees an 88% increase in conversions and a 5x ROAS boost with Core and More Technologies

Situation

Ozark Holistic Center, a leading provider of holistic medicine and chiropractic care in Fayetteville, Arkansas, sought to expand its online presence and attract more qualified leads through digital marketing. With a focus on natural healing, chiropractic adjustments, and alternative therapies, the clinic wanted to connect with individuals actively searching for holistic treatment options and/or alternative solutions to Western medicine, a market that’s steadily expanding. However, increasing competition in the local healthcare market made it challenging to stand out and convert online interest into scheduled appointments.

Beyond digital marketing, Ozark Holistic Center also recognized the need for a website revamp. Their existing site lacked the modern functionality and user experience necessary to effectively engage visitors and drive conversions. A more streamlined, visually appealing, and conversion-optimized website was essential to complement their marketing efforts.

To address these challenges, Ozark Holistic Center partnered with Core and More Technologies to develop a strategic, data-driven digital marketing approach.

Core and More Technologies is a results-driven digital marketing agency with a proven track record of helping businesses grow through customized strategies. With over 15 years in the industry, the agency has built a reputation for blending cutting-edge technology with a personalized, client-first approach. As a Google Partner and Microsoft Advertising Partner, Core and More Technologies specializes in driving measurable growth through SEO, PPC, web development, and social media marketing. By combining deep industry expertise with a commitment to performance and accurate reporting, our agency empowers businesses to stand out in competitive markets and turn online engagement into tangible success.

Challenge

Despite having a strong reputation for holistic healing and chiropractic care, Ozark Holistic Center faced several hurdles in maximizing its digital marketing efforts. Competing against both traditional medical providers and other holistic practices made it difficult to capture search engine traffic, limiting the clinic’s online visibility. While website visitors showed interest, engagement metrics suggested that many users were not taking the next step to inquire or book an appointment. Additionally, without a fully optimized strategy, ad spend was not yielding the best possible return, and lead quality was inconsistent.

Another missed opportunity was the absence of Google Local Service Ads (LSAs), which meant the clinic was leaving valuable leads—and potential revenue—on the table. Implementing LSAs would allow Ozark Holistic Center to appear at the very top of search results, build trust with potential patients through Google’s verification process, and generate high-intent leads at a more efficient cost. To address this, Core and More Technologies incorporated LSAs into the clinic’s digital marketing strategy while also refining search visibility, increasing engagement, and driving more qualified leads at a lower cost.

Solution

To address these challenges, Core and More Technologies implemented a data-driven digital marketing strategy focused on increasing visibility, improving engagement, and maximizing lead quality. A key component of this initiative was a website revamp, ensuring a more user-friendly and conversion-optimized experience. This included refining site structure, improving content, creating additional services pages, and optimizing technical SEO elements to encourage visitors to take action.

In parallel, we restructured Ozark Holistic Center’s Google Ads campaigns to improve cost efficiency, lowering cost-per-click (CPC) by 13.04% and cost-per-acquisition (CPA) by 14.14%. Strategic keyword targeting and bid optimizations resulted in a dramatic 381.69% increase in click-through rates and an 88% boost in conversions. To further maximize lead generation, we introduced Google Local Service Ads (LSAs), which delivered a 5x return on ad spend (ROAS) and a higher quotable conversion rate of 49%.

To enhance lead management, we integrated WhatConverts, a comprehensive lead tracking and reporting platform allowing for in-depth tracking of leads from multiple sources. This provided valuable insights into campaign performance, with both Google Ads and CPC campaigns. On-site engagement also saw substantial growth, with a 314.79% increase in event count, signaling a rise in meaningful user interactions.

By leveraging a combination of paid media optimization, lead tracking, and conversion-focused website enhancements, Core and More Technologies positioned Ozark Holistic Center for sustained digital growth—ensuring they not only attracted more leads but also converted them at a higher rate.

I am a small business owner and they are helping me scale up my business. If you work with them, you get the help of an entire team of experts. They answer your questions and create an individualized plan based on your business and your approach. They then work with you to accomplish these goals.

– Dr. Orie Quinn – Owner, Ozark Holistic Center

The Results

Core and More Technologies’ strategic optimizations led to significant improvements in Ozark Holistic Center’s digital marketing performance. The results demonstrated not only an increase in visibility and engagement but also a measurable impact on lead generation and cost efficiency.

Significant Conversion Growth – Total conversions increased by 88%, directly driving more patient inquiries and appointment bookings.
Improved Ad Efficiency – A 381.69% increase in click-through rate (CTR) and 14.14% decrease in cost-per-acquisition (CPA) ensured higher lead volume at a lower cost.
High-Performing LSAs – The introduction of Google Local Service Ads (LSAs) resulted in a 5x return on ad spend (ROAS) and an impressive 49% quotable conversion rate, turning more ad clicks into real consultations.
Enhanced Lead Management & Tracking – The integration of WhatConverts provided deeper performance insights, ensuring ad dollars were optimized for maximum return.
Stronger On-Site Engagement – A 314.79% increase in event count reflected higher user interaction and engagement, reinforcing the effectiveness of the website improvements.

By implementing a data-driven approach, Core and More Technologies helped Ozark Holistic Center maximize its marketing investment, improve efficiency, and attract high-quality leads—positioning the business for continued success in the highly competitive holistic health industry.

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