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When integrated, Pardot can become one of the most useful tools in a marketer’s repertoire, and can have a  tremendously positive impact on the company’s bottom line.

Integration is one of the most important, and most underrated, elements of business IT in general, and customer relationship management in particular. Even the most effective IT solutions can offer only a limited degree of value if they remain siloed and fail to link up with other applications and resources. Conversely, highly integrated IT tools will yield insights and utility that can radically improve operations throughout a given organization.

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