Author: Andrew Young

Organic v paid

Which is Better: Paid Ads or Organic Rankings?

Before we dive into this article, it should be noted that it is part of an ongoing series of posts that we have been creating along the lines of SEO from both a technical and promotional standpoint -> 

  1. From March of 2021: Is SEO As Important Today As It Was In The Past? You May Not Think So, But Not So Fast
  2. From June of 2021: Google Page Experience Algorithm Update 

When choosing a digital strategy, companies often need to decide between investing in paid ads or building content and backlinks to naturally generate rankings via search engines (aka organic rankings through SEO (search engine optimization)).  

There are pros and cons to each. Organic is a natural way to put content on the web and as we all know, content is king. Once organic rankings are achieved, great things happen as further defined within this article. Paid ads, on the other hand, can be more expensive at the outset, but you can position your ads almost instantly against highly competitive terms that it would take months to gain visibility on organically. So, while it will take much longer to gain visibility through SEO, you are at the same time building up the relevance of your site domain which means that you’ll be in a solid position to dominate for the long haul. It becomes a toss-up of: which is the best choice?

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Basic Social Media Marketing Guide

So, you’re ready to take it up a notch by investing more time, energy, or both in your social media efforts?

Good news: it’s never too late to start!

Many businesses tend to feel daunted by the prospect of social media, especially for older generations who haven’t grown up with social handles.

Whether you’re thinking of tackling this endeavor or looking to hire a social media manager, it’s crucial to know the basics about the primary social media channels and how they can best suit your industry.

We’ll explore the five primary social media channels you should know about and what they’re best used for when it comes to marketing campaigns.

Let’s run through the list!

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Increasing Demand for Video Content

The demand for video content has skyrocketed in the past few years. When you look at the direction of platforms such as Tik Tok and reels on Instagram, it’s evident that video is the dominating trend for devouring content.

In fact, according to Wyzowl, “explainer videos have seen huge success. An overwhelming majority of people (94%) report watching explainer videos to learn more about a product, with 84% being swayed to make a purchase.”

If 84% of people are swayed to purchase after viewing video content, we know it’s crucial for marketing strategy. 

Aren’t sure where to start? It can be challenging to know what specific video content suits your brand.

Don’t fret! We’re going to dive into a few current video trends and take a peek into what’s expected for 2022. Here we go!

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How Did We Make The List?

Nowadays, business owners seek a solution that can boost their success efficiently and cost-effectively. With a lot of choices in digital marketing services, PPC is one of the key factors for having great advertisements online. To know more about it, Core and More Technologies exist to help you!

With over a decade of experience, our team at Core and More Technologies has been offering solutions which consist of all aspects of digital marketing. We strive to provide tailored solutions to fit your business and generate rapid results. We set the pace for digital marketing innovation in a competitive marketplace.

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Overview

On August 12th and 13th 2021, the New Jersey Electronics and Life Safety Association (NJELSA) held their 2021 Annual Training Summit at Harrah’s Casino in Atlantic City, NJ. Core and More Technologies was there as an exhibitor, and our CEO Andrew Young also presented a class on Web Marketing. Please see the video below which depicts the overview of the event and the presentation, and also the link to the slides that were presented in the Web Marketing class.

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ASBURY PARK, N.J. August 17, 2021 – Core and More Technologies (CMT), in partnership with nearby Monmouth University, is pleased to announce their brand-new internship program.  Through this program, CMT will provide students with an opportunity to gain valuable experience working in a real-world corporate setting while also enjoying a welcoming and nurturing environment that promotes outside-of-the-box thinking and limitless creativity. The partnership is mutually beneficial in that it enables CMT to tap into a wealth of smart and highly motivated students while enabling them to work and learn within one of the most highly sought and cutting-edge industries in the world today.

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We are fast approaching one of the most extensive updates to Google’s search algorithm. This change will affect the way content is ranked and displayed during searches. The page experience update was originally set to launch in May, but Google postponed it to mid-June. The new launch date is just days away.

In an update from Google in April, the search giant stated that they were pushing back the start of the page experience rollout to mid-June. The upcoming launch only marks the beginning of a rollout, with the new system expected to be fully integrated by the end of August.

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E-Commerce is an ever-evolving industry within itself. There are so many companies jumping on the bandwagon to sell digital and physical products to expand their businesses and revenue. Here in 2021, there are also many new trends to consider when it comes to running successful e-commerce initiatives. In this blog post, we are discussing some of the 2021 e-commerce trends that you should know about.  Keep reading to learn more!

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Overview

Social media marketing has become a force of nature when it comes to growing your business, especially if you have an online business. Each social media platform has a different algorithm and understanding how each platform works will help you to not only grow your following, but to monetize your business model. YouTube, in particular, is a social media platform that can help you transform your business, especially through monetization and promotions. In this blog post, we’re diving deep into YouTube, how to monetize your channel, and how to leverage YouTube for promotions. Keep on reading to learn more! 

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This is a question that we are often asked.  Just a couple of years ago, I was attending a seminar at Google’s Chelsea Market location and this was a topic of discussion not only among attendees but also among the resident Googlers.  And it is not an unusual question to consider; let’s just look at a brief, high level chronology of how organic results have been pushed down in the Google SERP (search engine results page) over time, and how paid ads have come to look more and more like their organic counterparts.

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