Author: Andrew Young

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In today’s ever-evolving digital landscape, staying ahead of the curve in digital marketing is crucial for businesses to thrive. As we step into the second half of 2023, it’s essential to be aware of the latest trends and strategies that are shaping the future of digital marketing. After all, Google alone generated $224.47 billion from Google Ads in 2022 (comprising roughly 80% of their total revenue). From the rise of artificial intelligence (AI) to the challenges of privacy regulations, this blog explores the game-changing opportunities and roadblocks that marketers need to navigate. Let’s dive into the top trends and strategies to watch in the world of digital marketing.

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Introduction:

This article delves into the extraordinary client growth accomplished by Core and More Technologies in the first half of 2023.  This again proves us to be an innovative and data-driven agency – harnessing the power of seamless integration between diverse platforms to achieve remarkable, triple-digit year-over-year (YoY) gains in both pipeline and revenue across our entire client base. By combining data from WhatConverts, Google Ads, Bing Ads, Google Analytics, and Google Search Console, (all through lightweight implementations through Google Tag Manager), we have provided our clients with actionable, granular insights that enabled them to collaborate with us with confidence – making informed decisions on an ongoing basis towards transformative growth. As a matter of fact, the growth for one client has been so significant that our friends at WhatConverts were compelled to write their own case study about it!

1. Background

Recognizing the challenges faced by businesses in understanding the holistic performance of their marketing efforts, Core and More Technologies embarked on a mission to provide an all-encompassing data integration solution – applicable for all – but custom tailored to specific client objectives on a case-by-case basis. By combining data from diverse platforms, we aimed to offer our clients a 360-degree view of their marketing campaigns – so as to optimize their strategies in ways never before possible. 

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Core and More Technologies Celebrates Remarkable Employee Achievements with their Annual Certification Award – and Here Is This Year’s Winner!

Tinton Falls, NJ, July 10, 2023 – Core and More Technologies, a long-standing leader in the digital marketing industry, is thrilled to announce the recipient of this year’s Annual Employee Certification Award. After a year of dedication, hard work, and an impressive commitment to professional growth, Core and More Technologies is proud to honor Ryan Handel as the winner of the prestigious annual award.

Ryan Handel, a valued member of our team, has exemplified the spirit of continuous learning and expertise acquisition. With an insatiable thirst for knowledge and an unwavering drive, Ryan has acquired an astounding total of seven certifications in the past year, solidifying his position as an industry leader in various domains.

Ryan’s remarkable achievements include certifications such as the Google Ads Video Certification, Shopping ads Certification, Google Ads – Measurement Certification, Google Analytics Individual Qualification, Google Ads Search Certification, Google Ads Display Certification, and Google Ads Apps Certification. This diverse range of certifications showcases Ryan’s comprehensive understanding of digital marketing strategies and his ability to excel in different facets of our field.  Another cool thing is that Ryan actually started with Core and More Technologies through our internship program – coming in from Monmouth University almost 2 years ago already.

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In today’s rapidly evolving digital landscape, businesses are constantly seeking innovative ways to connect with their target audience and deliver compelling advertising experiences. One technology that has emerged as a game-changer is generative artificial intelligence (AI). Leveraging the power of machine learning algorithms, generative AI holds immense potential in revolutionizing the search experience for users and helping businesses achieve their marketing goals. At Core and More Technologies, we are committed to staying at the forefront of technological advancements, and we eagerly anticipate leveraging the learnings shared at Google Marketing Live to enhance our clients’ advertising strategies using generative AI.

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Artificial intelligence (AI) has transformed the world of marketing by allowing businesses to optimize their campaigns, analyze customer data, and personalize their messaging on a scale that was once impossible. AI has become an indispensable tool for marketers, offering a wide range of benefits such as increased efficiency, accuracy, and scalability. However, despite its many advantages, AI can never replace the human touch that is essential in marketing. Emotional intelligence, empathy, and creativity are unique qualities that only humans possess, and they are crucial in building strong relationships with customers.

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In today’s world, data is king. Understanding your website’s data can make all the difference in optimizing your digital marketing efforts. Google Analytics is a crucial tool in tracking website traffic and user behavior. However, as technology continues to evolve, so must our tracking methods. That’s why it’s important to migrate to Google Analytics 4 (GA4) and work with a digital agency to ensure a seamless transition before the Universal Analytics sunset date of Jul 1, 2023.

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In the world of website performance optimization, there are a few key technologies that can help you improve your website’s presence on Google. Core web vitals, page speed optimization, and structured data are all important tools to get your website noticed by potential customers. Let’s take a look at how these technologies work and how they can help you optimize your website’s performance on Google. 

What are Core Web Vitals?

Core web vitals are essential performance metrics that measure the loading time, interactivity, and visual stability of web pages. These metrics provide insight into the overall experience that visitors have when visiting your site, helping Google decide whether or not to rank it higher in search results. To increase your website’s visibility on Google, it is important to make sure that your core web vitals are optimized for maximum performance. 

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As a business owner or marketer, you know that having an effective social media marketing strategy is vital for success. With over 3 billion people using social media platforms worldwide, it’s an invaluable tool for connecting with potential customers. But how do you maximize your social media strategy? Here are five tactics that can help you get the most out of your campaigns. 

1. Utilize Paid Ads

Organic reach isn’t what it used to be—it’s becoming increasingly more difficult to reach your target audiences organically on Facebook and other social platforms. That’s why utilizing paid ads is so important. Doing so will allow you to control who sees your message, when they see it, where they see it, and how often they see it. This can help drive more targeted traffic to your website and increase conversions.

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Read the full press release on Marketwatch

ASBURY PARK, N.J. March 13, 2023 /PRNewswire/– Core and More Technologies, a Google Partner and top-tier Microsoft Advertising Partner, has released their 2022 client results – smashing past company records for brand visibility, pipeline contributions, lead generation, and revenue growth. With efficiency gains marked by lower cost per conversion numbers across both organic & paid digital channels – the bar has been set for an even better 2023.

Core and More Technologies clients experienced a remarkable 171% increase in clicks, 177% growth in impressions, 89% decrease in cost per click as well as a 174% improvement in overall conversions with 39% decline in cost-per-conversion! 

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