Andrew Young, Author at Core & More Technologies.com

It’s Sweet 16 for Core and More Technologies!

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Sixteen years ago, Core & More Technologies was founded with a simple but ambitious belief: that great marketing should be accountable, adaptive, and built to drive real business outcomes – not vanity metrics.

Today, we’re proud to celebrate 16 years in business. WOW!

That milestone carries weight. According to the U.S. Small Business Administration, only about 25.6% of employer businesses survive to the 15-year mark. Reaching year sixteen isn’t something we take lightly – it’s something we’re deeply grateful for. That’s why we always include a snapshot of clients from other the years in the banner for anniversary accouncements. Without great clients and partners, we are not here.

Just as importantly, our team is comprised of the best, brightest, and most loyal talent in the industry. Without our team, we are not Google or Microsoft Advertising Partners. Nor are we delivering industry-best results.

Google Just Added Two Major Conversion Features to Local Search – And Most Businesses Aren’t Ready

When searching for local services like “roofers near me,” Google is now surfacing two powerful conversion-driven features directly in the search results:

An “Online estimates” filter
A prominent “Get competitive quotes” button

Together, these features fundamentally change how customers compare, evaluate, and select service providers — often before they ever reach a website.

Let’s break down what’s happening and why this matters.

UAE-Based Aureus Intelligence.ai Appoints Core & More Technologies as Digital Marketing Agency of Record

June 18, 2025
Andrew Young
Latest News

FOR IMMEDIATE RELEASE

NEW YORK, NY June 18, 2025 (Newswire.com) – Aureus Intelligence.ai, a UAE-based technology innovator specializing in Microsoft Power Platform services, has selected Core & More Technologies as its digital marketing agency of record. The partnership kicks off with a strategic campaign focused on expanding Aureus’ presence in the United Kingdom, positioning its industry-best automation, integration, and AI-powered solutions in front of key enterprise audiences.

This collaboration unites Aureus’ rapidly growing portfolio of Microsoft Power Platform services – including automation, Power BI, Power Apps, and Dynamics 365 integration – with Core & More’s award-winning capabilities in search engine optimization (SEO), search engine marketing (SEM), and overall conversion rate optimization and tracking.

“At Aureus, we believe that strong partnerships lead to meaningful outcomes,” said Neil Shah, CEO of Aureus Intelligence.ai. “Our collaboration with Core & More Technologies enhances our ability to reach the right audiences with the right message. Their expertise in SEO and SEM will help us scale our Power Platform, Microsoft automation and integration services across key markets more effectively.”

Founded with a mission to simplify the complexity of enterprise software adoption, Aureus Intelligence.ai has emerged as a leader in providing custom Microsoft solutions to organizations navigating digital transformation, delivering value across sectors such as finance, manufacturing, healthcare, and government.

Core & More Technologies, a U.S.-based digital marketing agency known for its performance-driven campaigns, brings a proven track record of success with enterprise-level B2B clients. It brings a deep understanding of the Microsoft ecosystem and complex buying journeys.

“Aureus is building something truly impactful with their AI-driven automation and offerings,” said Andrew Young, CEO of Core & More Technologies. “We’re thrilled to support their global growth goals with a framework built on transparency and performance. That is our GlobalSphere Growth System™ and it includes building granular personas into an overarching digital marketing plan. Our focus is on capturing high-intent traffic and converting it into real business outcomes.”

Core & More Technologies at the 2025 Small Business Expo NYC: Highlights & Takeaways

May 25, 2025
Andrew Young
Latest News

Core & More Technologies at the Small Business Expo

May 7, 2025 — Jacob K Javits Convention Center, New York City
On May 7th, the team at Core & More Technologies made its way to Manhattan for the 2025 Small Business Expo, where we had the opportunity to connect with over 17,000 passionate entrepreneurs and business owners. The atmosphere was nothing short of electric, and we came ready to make a lasting impact. In what many consider to be the premier business mecca of the world; The City of New York – the energy is always incredible and the vibe – off the charts. We captured the essence of it in the video below. Enjoy!

The Core Advantage – The Core & More Technologies Quarterly Video Newsletter

Welcome to The Core Advantage, the newly released video newsletter from Core and More Technologies! This is our first edition. Please make sure to check back in periodically, as each issue will be packed with information from around the digital marketing industry, along with our insight, experience, and observations relating to all the latest trends and technologies and how they are impacting overall performance.

Soon to follow will be a full and complete expansion of our website, where you will be able to access all prior episodes of the newsletter.

The objective of The Core Advantage is to share insights, trends, and valuable information about everything going on in and around the digital marketing industry along with actionable insights that you can put into an action plan to stay ahead of your competitors AND future-proof your business!

SEO is Now Search EVERYWHERE Optimization

This is going to be a fun blog post in that it will require pulling together data from multiple resources from around the industry – so in some ways it will also serve as an overall inventory and general status update on the digital marketing industry at large.

For over two decades, Search Engine Optimization (SEO) has been synonymous with one name: Google (including YouTube, the number two search engine on the planet). With platforms like Bing, TikTok, Meta, X, Reddit, and even AI tools like ChatGPT capturing an increasing percentage of market share, it is clear that a seismic shift is underway. Statistics, as will be outlined herein, show that consumer behaviors are changing, to the point where we now must look at SEO through a different, and much broader lens. The term that we are using is ‘Search EVERYWHERE Optimization’. The time to adjust, and capitalize on this, is NOW. Oh, and did I mention the rise of AI search engines like Perplexity.AI, who is now generating over 50 million visits per month? And while considering that, keep in mind that Search GPT is about to be commercially released.

Celebrating 15 Years of Core and More Technologies

Core and More Technologies celebrates 15 years

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According to the U.S. Small Business Administration (SBA), approximately 25.6% of new employer establishments survive to the 15-year mark. Here at Core and More Technologies. we are very grateful to have achieved this milestone. At the heart of the company is our team—a group of passionate professionals dedicated to delivering best-in-class marketing solutions. We are incredibly grateful for our employees, partners, and all those who have touched or influenced our business throughout the years.

We also extend our deepest appreciation to our clients. Whether you’ve been with us for a decade or just joined us this year, your trust and collaboration have been the foundation of our journey. Our success is measured by your success, and we remain committed to providing the strategies and support that help your businesses thrive.

Core and More Technologies Releases Overall 2024 Client Results!

February 5, 2025
Andrew Young
Latest News

Tinton Falls, N.J. February 5, 2025 /PRNewswire/– Core and More Technologies, a Google Partner and top-tier Microsoft Advertising Partner, has released their annual client media statement. The results show a significant year-over-year performance increase across all digital marketing initiatives, showcasing substantial growth in both engagement, conversion, and qualitative metrics. These achievements reflect the company’s ability to scale performance and engagement while maintaining exceptional quality further down the sales funnel.

Highlights of the Year-Over-Year Performance Metrics

Clicks increased by an impressive 38%, with Bing driving exceptional growth of 172.98%, underscoring the effectiveness of Core and More Technologies’ multi-platform strategies.
Leads grew by 8.23%, with Bing demonstrating a remarkable 69.66% increase, reflecting the quality and alignment of targeted campaigns.
Cost per Lead decreased by 20.78%, achieving greater efficiency and value for clients.
Conversion Rate surged by an outstanding 105.15%, doubling client engagement outcomes.

These metrics represent Core and More Technologies’ ability to deliver both increased traffic and higher-quality leads, resulting in greater efficiency and effectiveness throughout the marketing funnel. Notably, improvements in sales-qualified leads (SQLs) and SQL conversion rates further validate the scalability of these top-of-funnel gains. It also demonstrates how the company is able to leverage AI to accelerate implementations but not at the expense of long-term performance.

UGC for SEO: Why Reddit Is Your Secret Weapon for Top Google Rankings!

In recent years, Reddit has experienced a significant surge in visibility through Google’s search engine results page (SERP), highlighting the growing prominence of user-generated content (UGC) in search engine optimization (SEO). A study by Search Engine Journal revealed that Reddit’s traffic increased by 191% in 2024, which is proof-positive that Google is prioritizing UGC over traditional web content. Regardless of the subject, the industry, the application, or the general idea — Reddit has captured dominant positions within the Google SERP while also providing additional, traffic-driving and brand building benefits as outlined below.

Over the past few months, we have built a model to capitalize on this and we are going to share it with you in this post!

Unlocking Digital Marketing Success: Insights from Andrew Young on the ‘Beyond Seven Figures’ Podcast

Core and More Technologies’ President and Founder, Andrew Young, recently had the privilege of sharing his expertise on the highly regarded Beyond Seven Figures podcast, hosted by Charles E. Gaudet II, the CEO of Predictable Profits. This thought-provoking conversation explores the evolving landscape of digital marketing and offered invaluable takeaways for businesses striving to excel in today’s competitive market. Predictable Profits is considered the TOP agency in the United States today for those 7 & 8 figure entrepreneurs seeking to rocket their businesses into the next dimension of success through cutting-edge innovation and transformational, outside-the-box strategies.

Author: Andrew Young

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