Core and More Technologies was on the ground in San Francisco for what turned out to be a very worthwhile event. Among the guests were the likes of Google, Yahoo, Brafton, LinkRisk, and many other great companies.

I have to say that one of the most interesting conversations that we had was with Joanne Locascio, Sr. User Researched at Yahoo. Joanne enlightened us to what Yahoo Gemini is really all about. In a nutshell, Gemini introduces the ability to leverage contextual advertising directly through search results. That is significant, as this is something that cannot currently be done via the Google AdWords platform.

This is not surprising at all, as Marissa Mayer proclaimed that “the future of search is contextual” when she took the stage at the Consumer Electronics Show back in January.