Digital Marketing & Production

Team Mindshare

Core and More Technologies’ Offerings Align with Increasingly Popular Open Workforce Model

One of the biggest shifts now occurring in the way businesses operate is the move toward open workforces. Companies across the globe are increasingly coming to recognize the advantages that an open workforce holds over more traditional approaches to staffing. At the same time, though, it’s important to acknowledge that there are a number of challenges inherent to this model.

Core and More Technologies’ (CMT) offerings are specifically designed to align with the shift toward the open workforce, allowing companies to take advantage of CMT’s comprehensive digital marketing solutions in the most efficient, effective way possible.

Understanding the open workforce

Before going any further, it’s important to identify exactly what the term “open workforce” really means.

According to CGMA – Chartered Global Management Accountants –  the open workforce represents a new approach to staffing in which full-time employees work alongside contractors, freelancers and unofficial business partners.

“You have to work with people who move more freely from role to role across the organization and across geographical boundaries,” explained Girish Bhat, CFO of Gammon India, CGMA reported.

“38 percent of respondents in the U.S. and Canada oversaw workforces in which external talent accounts for at least half of all employees.”

This represents a significant break from traditional approaches. In the past, workers in these different categories would be siloed, working with each other to a minimal degree. Mixing external and internal employees is a new strategy, one that is growing in popularity as companies increasingly recognize its benefits. A CGMA survey of more than 1,100 senior executives found that, by the end of 2014, 38 percent of respondents in the U.S. and Canada oversaw workforces in which external talent accounts for at least half of employees.

A few other regions were not far behind. In Latin American, 36 percent of participants’ businesses’ workforces met this 50-percent threshold for external workers, and 27 percent of European companies had reached this point as well.

What’s more, the trend is picking up speed. CGMA found that 45 percent of U.S. and Canadian companies expect to hit the 50-percent mark for external employees by 2019, and 36 percent of Latin American and European firms are on the same track.

Open workforce advantages

So why is the open workforce model gaining popularity to this degree?

The open workforce offers a number of key advantages over traditional approaches. First and foremost, there are significant cost benefits. By choosing the right type of worker for any given task, be it stand-alone or part of a bigger project, companies can maximize cost efficiency.

Additionally, the open workforce makes it possible for companies to incorporate a broader scope of expertise and new perspectives into their companies.

“The greatest potential benefit of having this kind of open workforce is that you can access a much larger set of competencies, knowledge, and talent than you can [by] only developing internally,” said Christian Meloni, global controlling manager for Solvay Specialty Polymers, CGMA reported. “There is no way even the most advanced company can cover all the technologies, all the trends, all the knowledge needed to succeed.”

The open workforce brings new ideas and diverse expertise together.
The open workforce brings new ideas and diverse expertise together.

CMT and open workforce

These comments speak directly to the nature of Core and More Technologies’ offerings. CMT has the ability to send its experts to work on-site with clients, bringing a high level of expertise into the workforce at a moment’s notice. CMT professionals will work side-by-side with clients’ employees to tackle projects of any size and scope.

The advantages can be seen in CMT’s work for AtHoc, a division of BlackBerry Limited. As this case study highlights, BlackBerry’s acquisition of AtHoc created a serious challenge, as the firm needed to develop a wide range of digital resources to prepare for the announcement. To meet these needs, CMT dispatched resources to work on-location at AtHoc’s headquarters, where the CMT team worked closely with AtHoc’s chief marketing officer to develop a unique, optimized strategy.

As a result, AtHoc’s new website and other digital collateral were all ready to go by the deadline.

CMT’s performance with AtHoc and other clients demonstrate the advantages inherent to the open workforce. What’s more, CMT takes great pains to address some of the most common challenges associated with the open workforce, including the potential for management difficulties or a lack of oversight. CMT ensures that even when personnel are working off-site, they remain fully in regular contact with CMT managers, who themselves work closely with client decision-makers.

When deployed effectively, the open workforce can be a major boon to companies of all sizes, sectors and regions. Core and More Technologies has the processes and resources needed to take full advantage of this potential.

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