For all those leveraging Google Analytics to measure their results and who use advanced segments to differentiate their paid, non-paid, direct and referral traffic — you may have experienced a minor heart attack when it appeared that you had a significantly lower amount of traffic then expected. You probably noticed a message in a small yellow horizontal box that reads “This report is generated in fast-access mode. Learn more”. But clicking the “learn more” link leads to a page that tells you that you are looking at sampling data since the site you are managing had in excess of 500,000 visits. But what if you know the site did not have that number of visits?