Looker Studio: A Powerful Reporting Platform For Digital Marketing
Introducing Looker (Formerly Google Data Studio)
At Core and More Technologies, we utilize the powerful reporting platform that is Looker Studio (formerly Google Data Studio) to analyze, interpret, and display all of our data. This allows us to gain a deep understanding of our marketing efforts and make informed decisions that help us grow our client’s businesses.
What are the key features of Looker Studio?
Connect to multiple data sources: With Looker Studio, you can connect to multiple data sources such as Google Ads, Google Analytics, Bing Ads, Facebook Ads, Twitter Ads, and more. This allows you to see all of your data in one place so you can get a complete picture of your marketing efforts.
Create custom reports: Looker Studio allows you to create custom reports that are tailored to your specific needs. You can choose which data sources to include in your report, as well as which metrics and dimensions you want to be displayed. This makes it easy to get the information you need without being overwhelmed by data that isn’t relevant to your business.
Share reports with others: Once you’ve created a report in Looker Studio, you can easily share it with others in your organization. This makes it easy for everyone to stay on the same page and make sure that everyone has access to the most up-to-date information.
Why Does Core & More Technologies Utilize Looker Studio?
To save time: One of the biggest benefits of using Looker Studio is that it saves us time while still being 100% accurate. When you have all of your data in one place, you don’t have to waste time logging into multiple platforms or creating separate reports for each metric. This allows us to spend more time analyzing our data instead of organizing our data.
And perhaps even more importantly, the platform enables our reports to be 100% dynamic! The data refreshes automatically and one report can be set to show whatever time frame the viewer wants to be looking at. Looker Studio also makes creating calculated fields incredibly simple, and has so many step by step articles to help along the way, so that we can create new fields that accurately group our data; like the below.
To make informed decisions: Another huge benefit of using Looker Studio is that it allows us to effectively make informed decisions about our marketing efforts. With all of our data in one place, we can quickly see what’s working and what isn’t. This information is invaluable when it comes time to allocate our marketing budget or make other decisions about our marketing strategies.
Looker Studio enables us to quickly create reports that can compare data from the account level all the way down to the keywords level. We can easily pull reports that show time to conversion data, user behavior by geo, and even things like performance based on average rainfall!
To improve collaboration: As we mentioned before, one of the great things about Looker Studio is that it makes it easy to share reports with each other and our clients. This improved collaboration leads to better decision-making and overall better results.
Because we can easily aggregate all of our data into one location we can build easy to read, dynamic reports like the one below. All of our clients receive access to a one page Dashboard that shows a high overview of account performance for whatever time period they would like to view; as well as a multi-page Reporting Hub that goes into detail on each of their marketing efforts.
If you’re looking for a reporting platform that can save you time, help you make informed decisions, and improve collaboration within your organization, look no further than Google’s Looker Studio!
Contact us today to learn more about how we can help you take full advantage of this powerful tool.