Digital Marketing & Production

Team Mindshare

6 UX Design Tips That Will Help Your Website Convert

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An excellent user experience is essential for success. Poor UX design can lead to visitors leaving your website quickly and not converting into customers, diminishing your chances of making it big online. Make sure you don’t fall short by taking note of our top 6 tips on optimizing the UX design on your site – so that each visitor has an enjoyable journey when they visit!

1. Simplify Navigation

Navigation is an essential part of any website and it should be as simple and intuitive as possible. Keep navigation menus short and sweet with clear labels that explain what each page contains. Consider organizing content hierarchically so users can easily find what they are looking for without getting overwhelmed by too many options. Also, make sure to include a search bar so users can quickly find what they need without having to sift through endless pages of content.

2. Include Clear Calls-to-Action (CTAs)

The call-to-action (CTA) is one of the most important elements of any website because it tells visitors what action they should take next. Make sure that your CTA buttons stand out from the rest of the page with contrasting colors or bold fonts and keep the text short, simple, and direct. Don’t forget to include multiple CTAs throughout the page in case some visitors don’t click on the first one they see.

3. Focus on Mobile Optimization

Mobile optimization is becoming increasingly important as more people access websites from their smartphones and tablets, rather than computers or laptops. Make sure that your site looks great on all devices by testing it across different platforms before launching it live to customers. Also, keep loading times in mind when designing for mobile—if your site takes too long to load, people will quickly move on to something else instead of waiting around for it to finish loading.

4. Optimize Your Site Speed

No one likes waiting around for a website to load—it can be incredibly frustrating! Keep loading times minimal by optimizing images, compressing code, using caching plugins, and avoiding unneeded plugins or scripts that could slow down your site speed even further. The faster your site loads, the happier your customers, and Google, will be!

5. Improve Readability

Readability matters when it comes to UX design because if visitors can’t read what you have written then they won’t stick around for long! Use short sentences, break up text into easy-to-digest chunks with headings and subheadings, use bullet points whenever possible, and keep paragraphs concise but informative. Also, try using large fonts and high-contrast colors so that text is easier to read on all devices (especially mobile).

6. Use Compelling Imagery

Imagery plays an important role in UX design as well because visuals are often more engaging than text alone! Use quality photos, videos, GIFs—whatever you think best suits your brand—just make sure that all imagery is relevant to the content being presented otherwise people will just tune out! You want visuals that draw attention while still providing useful information at the same time (think infographics!). 

By following these 6 tips for effective UX design Core and More Technologies ensures that more visitors stay on our client’s site longer which increases their chances of converting into paying customers! Keep these tips in mind when designing your website or better yet contact Core and More Technologies today so we can help you get started!

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