We are fast approaching one of the most extensive updates to Google’s search algorithm. This change will affect the way content is ranked and displayed during searches. The page experience update was originally set to launch in May, but Google postponed it to mid-June. The new launch date is just days away.
In an update from Google in April, the search giant stated that they were pushing back the start of the page experience rollout to mid-June. The upcoming launch only marks the beginning of a rollout, with the new system expected to be fully integrated by the end of August.
New Search Metric
Google already uses a full suite of core web vitals to determine web rankings. Page experience will be the latest addition. Website owners can already check their page experience report through Google, which gives them a percentage of pages within their website that exhibit a good page experience.
Page experience rolls several metrics into one, including the following:
- Mobile usability
- HTTPS usage
- Ad experience
- Security issues
These aspects contribute to how users experience websites not currently accounted for in other search metrics. HTTPS and further security checks will ensure that websites must be secure to rank highly.
There is also a focus on usability across multiple platforms, particularly mobile compatibility. Currently, websites can allow many common usability errors without negatively affecting search rankings, but this update will change that.
The ad experience metric is supposed to stifle malicious ad practices, including ads like popups and difficult-to-close ads. The bad ad experience flag applies to whole sites, not just pages, so even one page with such ads can affect rankings.
Core Web Vitals
Google has laid out guidelines for which signals will affect the new page experience search metrics most strongly. Among these are several ways to measure load times. Search rankings will take into account the largest contentful paint (LCP), which should be under 2.5 seconds for a good page experience.
First input delay (FID) is a metric for evaluating how fast interactivity loads for a web page. Ideally, a page should have an FID of under 100 milliseconds to ensure that users have quick access to all website features instead of waiting for a frozen window.
Cumulative layout shift (CLS) measures the visual stability of web pages, ensuring that they do not shift erratically during loading. Google generates a CLS score for pages, with good page experience requiring a score under 0.1.
Optimizing Page Experience
Significant work already goes into optimizing pages for Google search algorithms. Readability, keywords, metadata, and more all affect how pages will rank. These new page experience metrics make this process all the more complicated, adding more factors for website developers and owners to consider, measure, evaluate, and repair.
Core & More Technologies can help develop your website to make the best use of Google’s new search metrics through search engine optimization and data-driven digital marketing. Contact us today to learn more about how we can help.