The customer journey has changed. 

In the past, the customer journey was fairly linear. Potential customers would see an ad in print or on TV, then come into your store or call your business to make a purchase. But now, potential customers are spending more time than ever researching online before they ever even interact with a company. And if you’re not present during that research phase, you’re going to miss out on sales. That’s why it’s so important to have a strong digital presence that comes up when potential customers are conducting online searches.

You need to be where your customers are. 

Not only has the customer journey changed, but the devices and platforms that potential customers are using have also changed. In years past, people primarily accessed the internet from their desktop computers. But now, people are using their smartphones and tablets just as much (if not more) to go online. So if you’re not present on mobile devices, you’re missing out on a huge opportunity to reach your target audience. Make sure that your website is responsive and can be easily viewed on all types of devices. Also create social media accounts and populate them with engaging content on a regular basis.

You need to stand out from the competition. 

These days, there’s a lot of noise online—which means it can be difficult for businesses to break through and capture the attention of their target audiences. That’s why it’s so important to have a well-thought-out digital marketing strategy that helps you stand out from the crowd. What makes your business unique? What solutions do you offer that your competitors don’t? Answering these questions will help you develop messaging and strategies that will resonate with your target audience and help you achieve your business goals.