Customer reviews are one of the most important factors in a customer’s decision-making process. In fact, 88% of consumers trust online reviews as much as personal recommendations. And when it comes to trusting a business, 72% of people say that positive reviews make them more likely to use a business (Source).
Given the impact that customer reviews have on businesses, it’s not surprising that businesses go to great lengths to increase the number of positive reviews they have. But what many businesses don’t realize is that Google is the most trusted source for customer reviews— even more so than review sites like Yelp or TripAdvisor.
Here’s why your business should focus on getting Google reviews:
Google Reviews Are More Trusted Than Other Review Sites
As we mentioned before, Google is the most trusted source for customer reviews. This is because Google is the top visited site in the world and is seen as an unbiased source—unlike review sites, which often have biased or even fake reviews.
Google Reviews Affect Your Local SEO Rankings
Local SEO is how you optimize your website so that you appear in search engine results for people searching for businesses in your area. And one of the factors that affect your local SEO ranking is the number of positive reviews you have on your Google My Business page. In other words, if you want to improve your local SEO, focus on getting more Google reviews.
Google Reviews Directly Affect Your SEM Performance
Google takes many different factors into consideration when determining relevance, but Google reviews are one of the most important. When Google sees that a company has a high average rating and a large number of Google reviews, they are more likely to deem that company as relevant and prioritize it in their organic and paid search results.
Given the importance of customer reviews, it’s clear that your business needs to focus on getting Google reviews. Not only are they more trusted than other review sites, but they also affect your Local SEO rankings and Search Engine Result Page (SERP) performance. Contact Core and More Technologies today to find out how we can help you boost your Google reviews and use them to your advantage!