Digital Marketing & Production

Team Mindshare

Post NJBFAA Symposium Thoughts

Our presentation at the 2012 New Jersey Burglar and Fire Alarm Association was a blast. Personally, I got to see some old friends whom I had not seen in some time. Throughout the course of both presentations, the interactive audience really drove the overall quality to another level. This was a lively bunch to say the least!

The feedback that followed on the trade-show floor was excellent. It was a very festive atmosphere. Everyone agreed on the power of Google — and the reach and relevance that can be gained via a strong presence through that one primary search engine.

In that sense, we got our message across. With a consistent search engine market share of over 80%, it is clear that building a strategy around Google is very wise and effective. And with the advent of Google+, that value will only increase — as personal preference and global results become further and further intertwined.

Google is a platform — and that platform is ever expanding as contributors across the planet continue to help build it out — via content and contribution. A robust marketing strategy will leverage all of the tools Google has made available and all roads will lead back to the collaborative environment that this creates, both for online and offline campaigns.

Closing thoughts: it is all about distribution and re-distribution, and results are all about the bottom line. Traffic and conversions are great — however you must be able to track the value of your efforts in terms of revenue. Align your strategy around Google, and make sure you have your efforts tied into your customer relationship management system!

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