This month, we saw another great example of display advertising value. In a one week span, one of our customers enjoyed nearly half a million impressions, over 3,000 clicks, and 50 conversions. All at an average of .40 per click! Conversely, their search campaign for the same product cost 7x per click and generated only half the conversions, and only 10% the number of impressions.
The Google Display Network is the most powerful, far-reaching and cost effective advertising platform in the world today.