The new GlobalSphere™ line addresses a huge gap in the industry and leads to an unmatched level of cost predictability for customers.
Port Monmouth, NJ (PRWEB) April 09, 2013
Core and More Technologies, a New Jersey Based provider of internet marketing and website development services and a Google AdWords Certified Partner, is pleased to announce the release of the GlobalSphere line of paid search marketing packages.
As companies discover the great many advantages of paid search marketing, they also find that it can quickly become very costly. And as their number of running campaigns grows, the expenditure seems to become less predictable and more difficult to manage. To complicate things further, there are very few vendors within the search marketing industry who are offering their services as clearly defined packages.
“The gap in the marketplace that GlobalSphere addresses is huge. Quite frankly, given the amount of money companies are spending on paid search, we found it baffling. This is not because of a lack of diligence on behalf of advertisers. In terms of vendor offerings, the paid search marketing industry is still developing,” said Andrew Young, President of Core and More Technologies. “You can look at it this way; as our business has matured, so too has our ability to measure exactly what it takes to create, maintain, and expand upon a highly successful paid search marketing promotion. Several years ago, that would have been impossible for us. This remains a major challenge for online marketers today. Through GlobalSphere, Core and More Technologies capitalizes on its experience to eliminate any ambiguity of expenses for our customers, while also establishing two varying price points tailored to suit companies both large and small. Said simply, our clients know exactly what they are getting, when they are getting it, and what it will cost them. This truly strengthens the client/vendor relationship, and offers them a level of predictability that will enable accurate planning for both short and long-term strategy.”
GlobalSphere™ is offered in two versions. The “Ultimate” package includes one campaign targeting search and search properties only, one targeting the display network using contextual targeting and interest based categories, one targeting a set of managed placements, and to complete the package one which operates off of lists built through the history and engagement activities of the other campaigns, called ‘remarketing’. The “Pro” package consists of one campaign targeting search and search properties.
Both packages also include 90 days of initial adjustments and reporting. Another noteworthy aspect of the GlobalSphere packaging is its flexibility. For companies who purchase the Ultimate package, Core and More Technologies is allowing them to transition to the Pro package for their monthly ongoing reporting and adjustments. This provides a less costly alternative for some advertisers who would prefer to limit the future expansion of their campaigns while also continuing to receive the expert management and customized, actionable reports that Core and More Technologies provides.