Team Mindshare

If you are a local service provider and you are not yet using Google LSA’s, it is time to get started.  In addition to occupying arguably the most valuable real estate in the digital marketing world (the very top of the Google search engine results page aka SERP), LSA’s are offered on a pay per lead model (as opposed to cost per click) – which means that you only pay for leads that are qualified as relating to the products and/or services that you offer and after a contact was actually made.

The localized uptake that this can reveal for your business is – in one word: HUGE.  Up to 3 LSA’s will appear immediately on the desktop, 2 on mobile, and 1 via Google Assistant. 

During this period of uncertainty, one thing is clear: digital advertising has taken on a much more prominent role in the world of marketing strategy. Whether you are trying to get your brands in front of corporate decision makers or shoppers looking for consumer products online, standing out from the competition requires you to think beyond product differentiation. You need someone who knows how to achieve top positions and can leverage the most cutting-edge tools that the platforms have to offer. You need an agency who will take you past the standard blurbs of digital advertising and make your ads stand out from the rest regardless of the message. As someone once said, “not all who wander are lost”.

A great experience was had by all yesterday at the NJELSA Symposium and Tradeshow at Harrah’s Hotel and Casino in Atlantic City, NJ.

Core and More Technologies is proud to be a new member of this community-minded organization.  When we arrived, we immediately noticed that as you walked into the event they had a complete setup designed to allow all attendees to help underprivileged children obtain donated backpacks simply by taking a few moments to fill one up with pencils, erasers, rulers, etc.  What a great way to arrive and start the day! 

Artificial intelligence is without a doubt the subcategory of computer science deepest in love with automation. Its ability to collect incomprehensible amounts of data, plus its use of algorithms which launch it back out towards ever more specialized audiences, makes it very attractive to marketing agencies and the businesses they take on as clients.

As leaders in the consumer-packaged goods (CPG) industry continue to implement improvements in efficiency, smaller companies are learning from their methods quite quickly. There are many options small businesses have at their disposal when it comes to optimizing the use of their funding, as well as trimming down costs. One of the most promising options currently available is SKU segmentation by brand.

As far as conundrums go, this isn’t the chicken and egg debate.

Google’s mobile-first index update has settled any debate over where your design and development attention belongs, leaving little room for interpretation. For those who want to rank well, the days of treating mobile pages as watered-down versions of their desktop counterparts are over.

If your organic web traffic has dropped, mobile-first indexing could be the reason.

Noticing a change in your Facebook’s post reach? Are you creating killer content and yet no one is responding to your post? You are not alone! On January 11th Mark Zuckerberg announced a major change to the Facebook news feed algorithm that prioritizes seeing content from friends and family over business and brands. This is the algorithm that dictates how much noise your brand can make on Facebook.

“As we roll this out, you’ll see less public content likes posts from business, brands, and media. And the public content you see will be held to the same standard- it should encourage meaningful interactions between people,” stated Zuckerberg.