SEM, or search engine marketing, is a form of digital marketing that uses paid advertising to improve a website’s visibility in search engine results pages (SERPs). SEM campaigns target both paid results, and may include strategies such as pay-per-click (PPC) advertising, pay-per-lead (PPL) advertising, and content marketing. When done correctly, SEM can be an effective way to drive traffic to a website and generate leads or sales.Now that we know what SEM is, let’s get into the top 5 reasons why you need to be using SEM for your business.