Tag archive: paid search

Paid Search Value for B2C Advertisers

Paid Search Value for B2C Advertisers

In this video, the team at Core and More Technologies discusses the basic value of paid search advertising for companies offering products for purchase directly through their websites!

Google Penguin 4.0 may offer potential for SEO gains

Google Penguin 4.0 may offer potential for SEO gains

This latest change to the Google search algorithm will likely have a very positive impact on those firms that can effectively embrace SEO best practices. Considering Google’s stature in the realm of Internet search, it’s no surprise that anyone interested in search engine optimization or paid search pays close attention to any and all Google…

Google’s New Ad Policy

Google's New Ad Policy

Join the Core and More team for a quick update on a huge change to the Google AdWords ad delivery model! @CoreandMoreTech

2016 Search Advertising Trends

2016 Search Advertising Trends

Core and More Technologies provides a high level overview of current search advertising trends – discussing personalized, multi-channel audience targeting – AND MORE!

Understanding the Benefits of Remarketing

Understanding the Benefits of Remarketing

The team at Core and More Technologies discusses how remarketing (aka ‘retargeting’) has proven to be one of the most cost-effective techniques for generating conversions and high quality leads. Check it out!

Remarketing 101

Remarketing 101

With remarketing, companies can deploy a more targeted approach to ad displays, ensuring that the most high-value users see the right ads at the right times. Display ads have become a hallmark of online marketing over the past few years. With display advertising, marketers have the ability to reach millions upon millions of users across…

Google vs. Bing ads: Should I use both?

Google vs. Bing ads: Should I use both?

When it comes to paid search promotion, there are many issues that businesses need to address. Among the most basic considerations that company leaders must confront is the question of where to focus their efforts. Which search channel or channels will prove the most useful for the firm in question? In most cases, this deliberation…

Live Data Opens New Opportunities for Paid Search

Live Data Opens New Opportunities for Paid Search

Paid search advertising has seen major growth in recent years. Business decision-makers in a huge range of industries now recognize that they cannot afford to ignore search as part of their broader marketing strategies, and that search engine optimization efforts are naturally complemented by paid search advertising campaigns. Significantly, research from non-profit SEMPO recently revealed…

Understanding the Yahoo Gemini Ad Platform

Understanding the Yahoo Gemini Ad Platform

Core and More Technologies discusses how we are leveraging the Yahoo Gemini ad platform to generate additional value for our clients through immediate, cost-effective expansion of their online marketing strategy.

SEO Strategies for Long-Term Visibility

SEO Strategies for Long-Term Visibility

The team at Core and More Technologies discusses the importance of establishing sustainable, long-term visibility across all major search engines on terms that are highly relevant to your business, and how we can help to get you there. We talk about how we function much like your investment advisor would – recommending the strongest positions…

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