Author: Andrew Young

If you are a local service provider and you are not yet using Google LSA’s, it is time to get started.  In addition to occupying arguably the most valuable real estate in the digital marketing world (the very top of the Google search engine results page aka SERP), LSA’s are offered on a pay per lead model (as opposed to cost per click) – which means that you only pay for leads that are qualified as relating to the products and/or services that you offer and after a contact was actually made.

The localized uptake that this can reveal for your business is – in one word: HUGE.  Up to 3 LSA’s will appear immediately on the desktop, 2 on mobile, and 1 via Google Assistant. 

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ASBURY PARK, N.J. February 1, 202/PRNewswire/– Core and More Technologies, a Google Premier Partner and top tier Microsoft Advertising Partner, today announced their 2020 client results – exceeding expectations and shattering previous company milestones for brand exposure, engagement, pipeline contributions, and revenue growth.  As underscored by lower cost per conversion numbers, these results included increases in efficiency and spanned both paid and organic digital channels. 

Increases looked like the following: Overall 65% increase in clicks, 37% increase in impressions, 89% decrease in cost per click, a 35% increase in overall conversions, and a near 8% decrease in cost per conversion.  This was against a total 36% overall increase in total media expenditure. 

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So you have a great website. You are happy with the look and feel, but has it grown a bit stale?  It’s something of a dead-spot; where you may be live with a relatively new site and content with the overall performance, but suspect that ‘you don’t know what you don’t know’ when it comes to overall performance.   ‘Performance’ obviously being subjective; if you are seeking to drive site engagement, then perhaps scaling volume while maintaining solid site metrics, such as bounce rate — is your overarching goal. If you are primarily concerned with leads generated from your site, then performance is a measure of site conversion rate.  For most companies, especially those marketing in a B2B sense, it is usually a mix of the two.

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Core and More Technologies Announces Q3 2020 Client Results Tremendous Growth Across Numerous Industries

ASBURY PARK, N.J.Oct. 20, 2020 /PRNewswire/ — Core and More Technologies today announced third quarter results for their clients.  The cumulative results are the highest overall in the near eleven-year history of the company.  Total lead generation volume across a diverse client base that includes both B2C and B2B clients was up nearly 123% year over year, while at the same time, cost per lead was down over 13%.  Measured against the previous quarter, overall lead generation volume was up nearly 58% while also showing a decrease in cost per lead of 5%.  Average revenue increases were up 50% across the board.

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During this period of uncertainty, one thing is clear: digital advertising has taken on a much more prominent role in the world of marketing strategy. Whether you are trying to get your brands in front of corporate decision makers or shoppers looking for consumer products online, standing out from the competition requires you to think beyond product differentiation. You need someone who knows how to achieve top positions and can leverage the most cutting-edge tools that the platforms have to offer. You need an agency who will take you past the standard blurbs of digital advertising and make your ads stand out from the rest regardless of the message. As someone once said, “not all who wander are lost”.

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NJELSA Symposium and Tradeshow at Harrah’s Hotel and Casino in Atlantic City, NJ

A great experience was had by all yesterday at the NJELSA Symposium and Tradeshow at Harrah’s Hotel and Casino in Atlantic City, NJ.

Core and More Technologies is proud to be a new member of this community-minded organization.  When we arrived, we immediately noticed that as you walked into the event they had a complete setup designed to allow all attendees to help underprivileged children obtain donated backpacks simply by taking a few moments to fill one up with pencils, erasers, rulers, etc.  What a great way to arrive and start the day! 

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Asbury Park, NJ (PRWEB)—April 10, 2019 – Nowadays most of the world and most businesses have moved to the online sales model instead of sticking to the age old brick and mortar shops. Online stores or businesses eventually help customers to buy anything from anywhere. So born, Core and More Technologies (CMT), a world’s leading provider of digital marketing solutions. Founded in 2010, the quality of CMT services has led to viral growth on a global scale and with consistent year-over-year status as a Google Premier Partner. What makes CMT a unique organization is its unrelenting commitment to customer service – a quality that helps transform its status from that of another service provider to that of a trusted business partner for each and every one of their clients. Through all of this and a robust partnering strategy, CMT seeks to continue their rapid growth, their track record of client success, and trendsetting contributions to the industry.

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As leaders in the consumer-packaged goods (CPG) industry continue to implement improvements in efficiency, smaller companies are learning from their methods quite quickly. There are many options small businesses have at their disposal when it comes to optimizing the use of their funding, as well as trimming down costs. One of the most promising options currently available is SKU segmentation by brand.

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As far as conundrums go, this isn’t the chicken and egg debate.

Google’s mobile-first index update has settled any debate over where your design and development attention belongs, leaving little room for interpretation. For those who want to rank well, the days of treating mobile pages as watered-down versions of their desktop counterparts are over.

If your organic web traffic has dropped, mobile-first indexing could be the reason.

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