Transparency is an essential element of any business, especially when it comes to reporting. At Core and More Technologies, we always strive for transparency when providing our clients with reports about their campaigns and data. We believe that trust and communication are the foundation of any relationship, which is why we make sure that all reports are accurate and straightforward.
So I’m going back into antiquity here. It was a time when Google was young, and some were still running around with BlackBerry phones. Lotus Notes dominated what was then referred to as the middleware space – which is another way of saying the email and collaboration tools marketplace. Microsoft’s Outlook platform was building market share, but never eclipsed Lotus Notes – that is, until Bill Gates somehow recruited (aka bought) Lotus Notes founder and CTO Ray Ozzie and named him Chief Software Architect of Microsoft. Shortly before that, IBM had acquired Lotus Notes, and the downward spiral was well underway. Gates pulling in Ozzie simply accelerated that process.
Are you leveraging your marketing potential to its fullest? If not, let us help! At Core and More Technologies, we know the importance of being ubiquitous across all major search engines.
Yahoo and Bing have a combined market share of 9.4% in the United States (Source). So if you are not including Microsoft Advertising into your overall strategy, you are potentially leaving a lot on the table.
And on that note, Core and More Technologies is proud to announce that we have just achieved Microsoft Advertising Partner status for a 5th consecutive year. The Microsoft Advertising Partner Program recognizes and rewards agency, channel, technology and search supply partners that have committed to a deeper engagement and investment with Microsoft Advertising.
So, while are are a Google Partner, we want to make sure you know that when it comes to all of your digital advertising needs, we have got you covered.
Check us out on Microsoft’s Partner Directory, and contact us today to learn what we can do for your business!
Core and More Technologies is taking the next step forward! We’re thrilled to announce that we are quadrupling our office space, and will now have a full collaboration-campus for our employees, clients, contractors, and strategic partners.
Today, we are pleased to announce our new office location in Tinton Falls — which includes a quadrupling of our office space and a major milestone for our organization. This marks an exciting chapter in our journey as innovators in digital marketing technology. It is now more important than ever that we create an environment where creativity and collaboration are encouraged so that individual voices can be heard, ideas can be shared, and lasting transformation can happen. We believe this new space will provide us with the necessary tools for achieving these goals, all while delivering excellent service to clients and partners.
Nurture campaigns are an effective tool for businesses to reach potential customers, build relationships with them, and ultimately turn them into loyal customers. In order to understand why nurture campaigns are so important for businesses, it is helpful to break it down into its parts and explain how each part serves a purpose.
A nurture campaign is a series of automated emails that are sent out to potential customers over time in order to build trust and rapport with them. These emails should be tailored to the individual customer’s interests and needs in order to make sure they are engaging and relevant. The emails should also offer valuable content that helps the customer make an informed decision about whether or not your product or service is right for them.
An excellent user experience is essential for success. Poor UX design can lead to visitors leaving your website quickly and not converting into customers, diminishing your chances of making it big online. Make sure you don’t fall short by taking note of our top 6 tips on optimizing the UX design on your site – so that each visitor has an enjoyable journey when they visit!
Navigation is an essential part of any website and it should be as simple and intuitive as possible. Keep navigation menus short and sweet with clear labels that explain what each page contains. Consider organizing content hierarchically so users can easily find what they are looking for without getting overwhelmed by too many options. Also, make sure to include a search bar so users can quickly find what they need without having to sift through endless pages of content.
Search engine optimization (SEO) is one of the most powerful tools you can use to dominate your market. By optimizing your website and content, you can increase your visibility online and attract more customers. But how exactly do you do that? Let’s take a look at some tips for using SEO to dominate your market.
2022 was a year for the record books! From professional landmarks to personal victories, it proved in no uncertain terms that we had what it took to make our mark. As this historic and momentous period of time draws to an end, let’s celebrate together by reflecting upon all the incredible successes made during 2022!
The team went above and beyond to bring in over 24,000 leads for our clients generating multi-million dollar pipelines across numerous industries! We owe a huge thank-you to our entire team for their tireless perseverance which enabled us reach this milestone—and of course we would also like to extend special recognition to all those who joined the team this year. They hit the ground running and brought tremendous enthusiasm – which ultimately helped accelerate us towards further success.
If you’re not using Search engine marketing (SEM) to market your business, you’re missing out on a whole lot of potential customers. Search engine marketing is one of the most effective ways to reach your target audience and grow your business. We are going to tell you the top 5 reasons you need SEM; but first what is SEM?
SEM, or search engine marketing, is a form of digital marketing that uses paid advertising to improve a website’s visibility in search engine results pages (SERPs). SEM campaigns target both paid results, and may include strategies such as pay-per-click (PPC) advertising, pay-per-lead (PPL) advertising, and content marketing. When done correctly, SEM can be an effective way to drive traffic to a website and generate leads or sales.Now that we know what SEM is, let’s get into the top 5 reasons why you need to be using SEM for your business.
Customer reviews are one of the most important factors in a customer’s decision-making process. In fact, 88% of consumers trust online reviews as much as personal recommendations. And when it comes to trusting a business, 72% of people say that positive reviews make them more likely to use a business (Source).
Given the impact that customer reviews have on businesses, it’s not surprising that businesses go to great lengths to increase the number of positive reviews they have. But what many businesses don’t realize is that Google is the most trusted source for customer reviews— even more so than review sites like Yelp or TripAdvisor.
