In today’s content marketing world, efficiency is king. But how do you balance the need to churn out fresh content with ensuring its quality and authority? This is where generative AI comes into play. But there’s a catch – Google’s EEAT Principle (Experience, Expertise, Authoritativeness, and Trustworthiness) remains a crucial factor in search rankings. So, how can AI content coexist with the need for strong EEAT?
The world of artificial intelligence is a fast-paced one, with advancements happening at breakneck speed. Just when you think you’ve grasped the capabilities of the latest AI model, another one emerges, pushing the boundaries of what’s possible. Enter Google’s Gemini, a behemoth of a language model that has sent shockwaves through the industry.
So, I’m just getting settled in coming back from the #Inc5000 Conference in San Antonio, TX last week and really wanted to share my thoughts on this amazing event.
First, here is the backdrop; I had been on the road in Colorado for an entire week prior to my arrival. For anyone who knows the Colorado Springs area, you know that the elevation is about 6,500 ft. Being a “sea-level” Jersey guy, that can have an impact! As I arrived, I was a bit tired and road weary, and was not sure how much energy I was going to really have for the event.
In today’s rapidly evolving digital landscape, marketing isn’t confined to a single platform or strategy. To truly make an impact and reach your target audience effectively, mastering multi-channel marketing has become essential. This comprehensive approach involves utilizing various online marketing channels simultaneously to create harmonious omni-present brand visibility. In this blog post, we will explore the intricate web of multi-channel marketing, dissecting its core elements, and providing actionable insights to help you navigate the dynamic world of digital marketing.
In the ever-evolving realm of digital marketing, there exists a potent and often overlooked weapon in the marketer’s arsenal: storytelling. The ability to craft compelling narratives that resonate with your audience can mean the difference between a successful marketing campaign and one that fades into the digital background. In this exploration of the art and science of storytelling in digital marketing, we’ll uncover the secrets that can elevate your marketing efforts to new heights.
In today’s ever-evolving digital landscape, staying ahead of the curve in digital marketing is crucial for businesses to thrive. As we step into the second half of 2023, it’s essential to be aware of the latest trends and strategies that are shaping the future of digital marketing. After all, Google alone generated $224.47 billion from Google Ads in 2022 (comprising roughly 80% of their total revenue). From the rise of artificial intelligence (AI) to the challenges of privacy regulations, this blog explores the game-changing opportunities and roadblocks that marketers need to navigate. Let’s dive into the top trends and strategies to watch in the world of digital marketing.
This article delves into the extraordinary client growth accomplished by Core and More Technologies in the first half of 2023. This again proves us to be an innovative and data-driven agency – harnessing the power of seamless integration between diverse platforms to achieve remarkable, triple-digit year-over-year (YoY) gains in both pipeline and revenue across our entire client base. By combining data from WhatConverts, Google Ads, Bing Ads, Google Analytics, and Google Search Console, (all through lightweight implementations through Google Tag Manager), we have provided our clients with actionable, granular insights that enabled them to collaborate with us with confidence – making informed decisions on an ongoing basis towards transformative growth. As a matter of fact, the growth for one client has been so significant that our friends at WhatConverts were compelled to write their own case study about it!
Recognizing the challenges faced by businesses in understanding the holistic performance of their marketing efforts, Core and More Technologies embarked on a mission to provide an all-encompassing data integration solution – applicable for all – but custom tailored to specific client objectives on a case-by-case basis. By combining data from diverse platforms, we aimed to offer our clients a 360-degree view of their marketing campaigns – so as to optimize their strategies in ways never before possible.
Core and More Technologies Celebrates Remarkable Employee Achievements with their Annual Certification Award – and Here Is This Year’s Winner!
Tinton Falls, NJ, July 10, 2023 – Core and More Technologies, a long-standing leader in the digital marketing industry, is thrilled to announce the recipient of this year’s Annual Employee Certification Award. After a year of dedication, hard work, and an impressive commitment to professional growth, Core and More Technologies is proud to honor Ryan Handel as the winner of the prestigious annual award.
Ryan Handel, a valued member of our team, has exemplified the spirit of continuous learning and expertise acquisition. With an insatiable thirst for knowledge and an unwavering drive, Ryan has acquired an astounding total of seven certifications in the past year, solidifying his position as an industry leader in various domains.
Ryan’s remarkable achievements include certifications such as the Google Ads Video Certification, Shopping ads Certification, Google Ads – Measurement Certification, Google Analytics Individual Qualification, Google Ads Search Certification, Google Ads Display Certification, and Google Ads Apps Certification. This diverse range of certifications showcases Ryan’s comprehensive understanding of digital marketing strategies and his ability to excel in different facets of our field. Another cool thing is that Ryan actually started with Core and More Technologies through our internship program – coming in from Monmouth University almost 2 years ago already.
As we celebrate 13 years in business here at Core and More Technologies, we are also reflecting upon an incredible journey filled with tremendous learning opportunities, consistent growth, and innovative ideas.
In today’s rapidly evolving digital landscape, businesses are constantly seeking innovative ways to connect with their target audience and deliver compelling advertising experiences. One technology that has emerged as a game-changer is generative artificial intelligence (AI). Leveraging the power of machine learning algorithms, generative AI holds immense potential in revolutionizing the search experience for users and helping businesses achieve their marketing goals. At Core and More Technologies, we are committed to staying at the forefront of technological advancements, and we eagerly anticipate leveraging the learnings shared at Google Marketing Live to enhance our clients’ advertising strategies using generative AI.
