Core and More Technologies acknowledged for leveraging fully integrated solutions that include contextual, topic, and keyword targeting, as well as managed placements and remarketing, to improve ad performance across multiple campaigns.
Naples, FL (MARKETWIRED) December 5, 2014
New Jersey based Core and More Technologies has been named the top firm in the United States due to their remarkable performance throughout topppcs.com meticulous evaluation process. Most notable was how Core and More Technologies is leveraging fully integrated solutions that include contextual, topic, and keyword targeting, as well as managed placements and remarketing, to improve ad performance across multiple campaigns.
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The Jersey Shore Bizfest was a great event. I’m not sure what the actual attendance numbers were, but it felt like it was packed. Numerous local businesses contributed to what turned out to be a very solid opportunity to talk about various business initiatives. I have to say, the conversations were very interesting. If nothing else, it provided the opportunity discuss the latest trends in the internet marketing world with folks who were genuinely interested. Either that, or they did very well humoring me!
Core and More Technologies was on the ground in San Francisco for what turned out to be a very worthwhile event. Among the guests were the likes of Google, Yahoo, Brafton, LinkRisk, and many other great companies.
I have to say that one of the most interesting conversations that we had was with Joanne Locascio, Sr. User Researched at Yahoo. Joanne enlightened us to what Yahoo Gemini is really all about. In a nutshell, Gemini introduces the ability to leverage contextual advertising directly through search results. That is significant, as this is something that cannot currently be done via the Google AdWords platform.
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The Jersey Shore BizFest is the area’s largest business trade show and networking event for business owners, executives and entrepreneurs. Core and More Technologies is proud to have been asked to appear at this event.
Any good SEO provider will include in their project process a recommendation stage, whereby they identify certain pages to optimize for certain keywords. Of course, with the various algorithm updates over the past several years it is now almost pointless to attempt to optimize one page on a site for a theme unrelated to the rest of the site. For example, if I establish a 95% optimize rate on a page for the term ‘tires’ on a website that sells televisions, I will have an uphill battle getting that page to rank against sites whose prevalent themes relate to tires. That improvement to the science of ranking relevance was part of what the Panda algorithm was all about.
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Google. That is a word that brings a lot of joy and some pain to many users. SEO, otherwise known as search engine optimization, has been a hot topic for years. With over 70% month over month market share, one could speculate that Google has cornered the market on SEO and the strategies companies use to gain your attention.
Simply put, when you are searching for something you want to get the best results, right? In the past, some marketing companies employed black hat SEO tactics designed to “trick” search engines into thinking they had the most relevant website. Keyword density and backlinks (though link farms) were given high priority, and people were able to quickly, and unjustly climb the page ranking ladder. Google’s core product is a relevance engine. If the results become or are even perceived as being inaccurate, they will inevitably lose market share.
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“SoLoMo” isn’t a new term in the marketing industry, but it’s one still too often left out of discussions at meetings and in marketing plans. An acronym for “social, local, mobile,” SoLoMo was incepted because of the rise of importance of its three components – social media, local optimization and mobile marketing. Why? As the marketing landscape evolves, these three pillars came to be inseparable from one another and critical to the success of any online marketing endeavor.
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What Happened?
As of mid-afternoon on September 23, 2013 (at least in the U.S.), all organic search referral data coming through Google is no longer available. The ‘keyword’ field, where this data was previously available in the Google Analytics dashboard, will now be populated with the value “(not provided)”.
All search through Google is now encrypted. You will notice that when you go to google.com, the URL is now prepended with ‘https://”.
The origin of this change dates back about two years ago. It was around this time that the “(not provided)” value began showing up in referral data. To be precise, it was in October of 2011 that Google began encrypting all searches for anyone logged in to Google. This was done to address evolving privacy concerns. Now, this change is being applied to all searches. In speaking with some of our partner marketing automation providers recently, this change has caused major headaches for them in terms of product accuracy. And that slope just became much steeper.
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Company recognized for their in-depth market analysis, keyword selection process, and proven effectiveness of their ad creation and strategy across numerous, unrelated industries.
Port Monmouth, NJ (PRWEB) July 31, 2013
Core and More Technologies, a New Jersey Based provider of internet marketing and website development services and a Google AdWords Certified Partner, has been ranked the #9 pay per click management agency in the United States by TopSEOs, a highly-recognized and independent market analysis agency focusing primarily on the internet marketing industry.
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Company recently completes upgrade of entire customer base, gaining valuable insight and experience along the way.
Port Monmouth, NJ (PRWEB) June 18, 2013
Earlier this year, Google announced the new ‘enhanced campaign’ structure for the AdWords advertising platform. As this directly impacts the core component of the product, the campaign, many consider this to be the one of the most sweeping updates since its inception in October of 2000. The team at Core and More Technologies recently posted a very informative article on the subject..
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