“SoLoMo” isn’t a new term in the marketing industry, but it’s one still too often left out of discussions at meetings and in marketing plans. An acronym for “social, local, mobile,” SoLoMo was incepted because of the rise of importance of its three components – social media, local optimization and mobile marketing. Why? As the marketing landscape evolves, these three pillars came to be inseparable from one another and critical to the success of any online marketing endeavor.
What Happened?
As of mid-afternoon on September 23, 2013 (at least in the U.S.), all organic search referral data coming through Google is no longer available. The ‘keyword’ field, where this data was previously available in the Google Analytics dashboard, will now be populated with the value “(not provided)”.
All search through Google is now encrypted. You will notice that when you go to google.com, the URL is now prepended with ‘https://”.
The origin of this change dates back about two years ago. It was around this time that the “(not provided)” value began showing up in referral data. To be precise, it was in October of 2011 that Google began encrypting all searches for anyone logged in to Google. This was done to address evolving privacy concerns. Now, this change is being applied to all searches. In speaking with some of our partner marketing automation providers recently, this change has caused major headaches for them in terms of product accuracy. And that slope just became much steeper.
Port Monmouth, NJ (PRWEB) July 31, 2013
Core and More Technologies, a New Jersey Based provider of internet marketing and website development services and a Google AdWords Certified Partner, has been ranked the #9 pay per click management agency in the United States by TopSEOs, a highly-recognized and independent market analysis agency focusing primarily on the internet marketing industry.
Port Monmouth, NJ (PRWEB) June 18, 2013
Earlier this year, Google announced the new ‘enhanced campaign’ structure for the AdWords advertising platform. As this directly impacts the core component of the product, the campaign, many consider this to be the one of the most sweeping updates since its inception in October of 2000. The team at Core and More Technologies recently posted a very informative article on the subject..
This past February, Google began rolling out what they called ‘Enhanced Campaigns’ for the AdWords platform. As the campaign is the main framework within which ad groups, ads, keywords, etc. reside – any type of change to the product architecture will likely have a direct impact on overall performance.
This month, we saw another great example of display advertising value. In a one week span, one of our customers enjoyed nearly half a million impressions, over 3,000 clicks, and 50 conversions. All at an average of .40 per click! Conversely, their search campaign for the same product cost 7x per click and generated only half the conversions, and only 10% the number of impressions.
The new GlobalSphere™ line addresses a huge gap in the industry and leads to an unmatched level of cost predictability for customers.
Port Monmouth, NJ (PRWEB) April 09, 2013
Core and More Technologies, a New Jersey Based provider of internet marketing and website development services and a Google AdWords Certified Partner, is pleased to announce the release of the GlobalSphere line of paid search marketing packages.
As companies discover the great many advantages of paid search marketing, they also find that it can quickly become very costly. And as their number of running campaigns grows, the expenditure seems to become less predictable and more difficult to manage. To complicate things further, there are very few vendors within the search marketing industry who are offering their services as clearly defined packages.
The SES Conference & Expo provides marketing professionals, brand advertisers, agencies, and business leaders with the knowledge and tools needed to traverse the dynamic digital landscape.
Company cites strong, multi-dimensional processes driving record-breaking customer results in 2012!
Port Monmouth, NJ (PRWEB) February 04, 2013
Core and More Technologies, a New Jersey Based provider of internet marketing and website development services and a Google AdWords Certified Partner, is pleased to announce record results for their customers in 2012.
Customers averaged upwards of 63 percent overall annual traffic gains. For the fourth quarter, average overall site traffic was up 33 percent over the same period in 2011. A primary driver was traffic generated through organic search queries. Organic traffic was up 46 percent annually and showed a fourth quarter average gain of 50 percent over 2011. This also represents average gains of 96 percent over 2010. The company also reports that the average of new site visitors across all paid search campaigns exceeded 90 percent.
Company cites online advertising demand and a 100% customer retention rate as primary growth drivers
Port Monmouth, NJ (PRWEB) December 21, 2012
Core and More Technologies, a New Jersey Based provider of internet marketing and website development services and a Google AdWords Certified Partner, is pleased to announce 2012 business growth of over 200%. The company cites a 100% customer retention rate and an increasing demand for Google AdWords related services as the primary drivers for their success.
