Author: Andrew Young

Company cites online advertising demand and a 100% customer retention rate as primary growth drivers

Port Monmouth, NJ (PRWEB) December 21, 2012

Core and More Technologies, a New Jersey Based provider of internet marketing and website development services and a Google AdWords Certified Partner, is pleased to announce 2012 business growth of over 200%. The company cites a 100% customer retention rate and an increasing demand for Google AdWords related services as the primary drivers for their success.

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Core and More Technologies – a New Jersey based provider of internet marketing and website development services – is excited to announce their recent status renewal as a Google AdWords Certified Partner. To acquire this status, a company must demonstrate expert level knowledge of the Google AdWords platform, as well as the ability to effectively manage accounts exceeding a specified expenditure.

While internet-based marketing has now gained the attention of executives worldwide, the competitive landscape for internet marketing providers continues to lack any established standards. Unlike other industries that have arisen in the digital age, there are very few viable certifications or accreditation programs available to distinguish one company from another.

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(PR Web Via Acquire Media NewsEdge) Port Monmouth, NJ (PRWEB) October 24, 2012 Core and More Technologies – a New Jersey based provider of internet marketing and website development services – is pleased to announce the expansion of their service offerings and the opening of a new office in Port Monmouth, NJ.

Core and More Technologies will now offer a full portfolio of services, including website content development, website structure and content management, graphic design, social media marketing, and of course search engine optimization and paid search marketing services. Having been recognized in late 2011 by the top search engine provider in the world as having invested the time, training, and expertise to become a Google AdWords Certified Partner, this expansion signifies yet another milestone in the evolution of the company.

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If you have not seen this already – you need to take a look. Google has recently streamlined the approach to ‘remarketing’ within the AdWords platform.

Remarketing enables advertisers to refine their message to users who have previously visited their site via existing campaigns. You can build ‘lists’ based upon activities taken (or not taken for that matter) and then act intelligently upon that knowledge through additional campaigns. For example, if you sell printers and have a campaign promoting a specific model, you can create a list comprised entirely of those who have executed a purchase through that campaign. The next time someone included within that list is exposed to one of your ads via the Google Display Network, that ad can be designed to promote the ink cartridges for the printer that they recently purchased. Conversely, you can create a list of those who DID NOT complete a purchase — and design ads to encourage them back to the site to make the sale. This might include incenvites that were not available at the time they were originally exposed to the ad. In terms of targeting, these ads can be limited only to those within that list.

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Within the last several weeks, Google announced the release of ‘Auction Insights’ through its industry leading AdWords advertising platform.  This latest innovation from Google enables us to see who we are competing against on a per auction basis at the keyword level.  The additional transparency into the ad auction enables us to gain insight

This type of information has been sought after since the introduction of internet marketing.  Some savvy marketers have been able to gather some level of insight though a tedious manual process of data gathering and analysis or through third-party software tools.  In either case, the results were never very accurate, and the accompanying statistics were minimal.

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core and more technologies chrome OS As most of us already know, the Google Panda update brought with it significant changes to the way that the Google ranking algorithm evaluates website relevance.  We have referred to this update with our clients as Google “CUTIE”, that is “Cleaning Up The Internet for Everyone”.  While Google is understandably very close to the vest about the details of any such updates, they do emphasize one theme consistently; add value to the internet, and your site will do well.  Check out Google’s “Quality guidelines – basic principles” for more information. 
So what is Google Penguin?

Penguin, released on the 24th of April, is an update to the Google algorithm released with the intention of penalizing sites for over-optimization.  This is otherwise known as webspamming. (The “web” is inserted here to differentiate from “email” spamming).

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The Northern Monmouth Chamber of Commerce Google PlusIn collaboration with the Northern Monmouth Chamber of Commerce, Core and More Technologies will be presenting an internet marketing seminar focused on Google and Google+ at the Middletown, NJ Public Library beginning at 6 PM sharp.

So you have heard all about it, but are not quite sure exactly how it works or how to best leverage it to reach more prospects and interact with your current contacts and customers.

On top of that, many have “social media fatigue” and may not be too keen on expanding even further into this realm. However with the rate that Google Plus is growing, and with the introduction of ‘Search Plus Your World’, it is not hard to imagine that a strong presence on Google Plus will become essential to your internet marketing strategy and, just as importantly, to the internet marketing strategy of your customers

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Our presentation at the 2012 New Jersey Burglar and Fire Alarm Association was a blast. Personally, I got to see some old friends whom I had not seen in some time. Throughout the course of both presentations, the interactive audience really drove the overall quality to another level. This was a lively bunch to say the least!

The feedback that followed on the trade-show floor was excellent. It was a very festive atmosphere. Everyone agreed on the power of Google — and the reach and relevance that can be gained via a strong presence through that one primary search engine.

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Atlanta City Tropicana NJ Burglar and Fire Alarm AssociationComing up on February 2, 2012, Core and More Technologies will be presenting two courses at the NJBFAA 2012 Annual Symposium, held at the Tropicana Hotel in Atlantic City, NJ.

[dt_divider style=”narrow”/]The first course, “Introduction to Web Development”, will cover all the basic concepts of establishing a successful web presence for your organization.  Topics include defining realistic goals, choosing an address, detailed best practices, “do’s and dont’s” of site development, targeting the right audience, overall site optimization, and metrics of success.  This course will run from 1:00 – 3:00 PM.

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