Company recently completes upgrade of entire customer base, gaining valuable insight and experience along the way.
Port Monmouth, NJ (PRWEB) June 18, 2013
Earlier this year, Google announced the new ‘enhanced campaign’ structure for the AdWords advertising platform. As this directly impacts the core component of the product, the campaign, many consider this to be the one of the most sweeping updates since its inception in October of 2000. The team at Core and More Technologies recently posted a very informative article on the subject..
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This past February, Google began rolling out what they called ‘Enhanced Campaigns’ for the AdWords platform. As the campaign is the main framework within which ad groups, ads, keywords, etc. reside – any type of change to the product architecture will likely have a direct impact on overall performance.
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This month, we saw another great example of display advertising value. In a one week span, one of our customers enjoyed nearly half a million impressions, over 3,000 clicks, and 50 conversions. All at an average of .40 per click! Conversely, their search campaign for the same product cost 7x per click and generated only half the conversions, and only 10% the number of impressions.
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The new GlobalSphere™ line addresses a huge gap in the industry and leads to an unmatched level of cost predictability for customers.
Port Monmouth, NJ (PRWEB) April 09, 2013
Core and More Technologies, a New Jersey Based provider of internet marketing and website development services and a Google AdWords Certified Partner, is pleased to announce the release of the GlobalSphere line of paid search marketing packages.
As companies discover the great many advantages of paid search marketing, they also find that it can quickly become very costly. And as their number of running campaigns grows, the expenditure seems to become less predictable and more difficult to manage. To complicate things further, there are very few vendors within the search marketing industry who are offering their services as clearly defined packages.
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The SES Conference & Expo provides marketing professionals, brand advertisers, agencies, and business leaders with the knowledge and tools needed to traverse the dynamic digital landscape.
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Company cites strong, multi-dimensional processes driving record-breaking customer results in 2012!
Port Monmouth, NJ (PRWEB) February 04, 2013
Core and More Technologies, a New Jersey Based provider of internet marketing and website development services and a Google AdWords Certified Partner, is pleased to announce record results for their customers in 2012.
Customers averaged upwards of 63 percent overall annual traffic gains. For the fourth quarter, average overall site traffic was up 33 percent over the same period in 2011. A primary driver was traffic generated through organic search queries. Organic traffic was up 46 percent annually and showed a fourth quarter average gain of 50 percent over 2011. This also represents average gains of 96 percent over 2010. The company also reports that the average of new site visitors across all paid search campaigns exceeded 90 percent.
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Company cites online advertising demand and a 100% customer retention rate as primary growth drivers
Port Monmouth, NJ (PRWEB) December 21, 2012
Core and More Technologies, a New Jersey Based provider of internet marketing and website development services and a Google AdWords Certified Partner, is pleased to announce 2012 business growth of over 200%. The company cites a 100% customer retention rate and an increasing demand for Google AdWords related services as the primary drivers for their success.
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Core and More Technologies – a New Jersey based provider of internet marketing and website development services – is excited to announce their recent status renewal as a Google AdWords Certified Partner. To acquire this status, a company must demonstrate expert level knowledge of the Google AdWords platform, as well as the ability to effectively manage accounts exceeding a specified expenditure.
While internet-based marketing has now gained the attention of executives worldwide, the competitive landscape for internet marketing providers continues to lack any established standards. Unlike other industries that have arisen in the digital age, there are very few viable certifications or accreditation programs available to distinguish one company from another.
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(PR Web Via Acquire Media NewsEdge) Port Monmouth, NJ (PRWEB) October 24, 2012 Core and More Technologies – a New Jersey based provider of internet marketing and website development services – is pleased to announce the expansion of their service offerings and the opening of a new office in Port Monmouth, NJ.
Core and More Technologies will now offer a full portfolio of services, including website content development, website structure and content management, graphic design, social media marketing, and of course search engine optimization and paid search marketing services. Having been recognized in late 2011 by the top search engine provider in the world as having invested the time, training, and expertise to become a Google AdWords Certified Partner, this expansion signifies yet another milestone in the evolution of the company.
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If you have not seen this already – you need to take a look. Google has recently streamlined the approach to ‘remarketing’ within the AdWords platform.
Remarketing enables advertisers to refine their message to users who have previously visited their site via existing campaigns. You can build ‘lists’ based upon activities taken (or not taken for that matter) and then act intelligently upon that knowledge through additional campaigns. For example, if you sell printers and have a campaign promoting a specific model, you can create a list comprised entirely of those who have executed a purchase through that campaign. The next time someone included within that list is exposed to one of your ads via the Google Display Network, that ad can be designed to promote the ink cartridges for the printer that they recently purchased. Conversely, you can create a list of those who DID NOT complete a purchase — and design ads to encourage them back to the site to make the sale. This might include incenvites that were not available at the time they were originally exposed to the ad. In terms of targeting, these ads can be limited only to those within that list.
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