Author: Andrew Young

AtHoc, Inc. is an innovative and technology savvy Silicone Valley, CA. based customer and provider of mass notification and emergency communication systems. At this point – six months into our engagement, we have helped to drive the highest traffic, highest rate of conversions, highest number of pages per visit and lowest bounce rate in the last 5 years of recorded company history. We are excited to congratulate AtHoc on their success, and would like to share this latest testimonial:

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With the release of Google Instant a couple of weeks back – the rumor mill began cranking full speed with stories of doom, gloom and general anarchy.  Very similar to when Google released AdWords.  All corners were announcing the death of SEO relevance and the “fact” that Google was no longer a “company of the people”.

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As we continue to monitor the effect of the Bing-Yahoo integration in our rank tracking results (not only for our customers but for ourselves), one thing is clear:  the fluctuation and inconsistency in those results continues.  This leads us to believe that the dust has not yet settled.

For those who might not have been aware as yet, on August 24th the Bing search engine indexes officially began powering Yahoo search results.  If you are skeptical, just do a search via Yahoo and note that it says “Powered by Bing™” in the bottom center of the results page.

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And it should be getting more attention.  As Bing and Yahoo continue forward on their transition, a milestone has been reached.  Bing results are now powering Yahoo results in the US and Canada!  Depending upon how you rank on either, this could be good news – or terrible news.

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Through their proven expertise leveraging Google AdWords and a strong SEO ideation process for organic growth, Core and More Technologies has helped AtHoc, Inc. to enjoy an incredible 65% increase in traffic to their site! By working with internal AtHoc marketing personnel, Core and More Technologies first gained a detailed understanding of the AtHoc short and long-term vertical marketing strategy. This was then translated into a comprehensive list of keywords most likely to be used by those seeking the products and solutions that AtHoc offers. These keywords were then strategically placed throughout the Google content network while the AtHoc website was optimized to achieve higher visibility across the major search engines. We are very excited about this first set of results!

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We are pleased to announce that Silicone Valley, CA. based AtHoc, Inc. has selected Core and More Technologies to provide end-to-end internet marketing services.

We are excited to have been chosen by this emergency notification pioneer. By selecting Core and More Technologies to help refine their message and reach the broadest range of potential customers across the globe, AtHoc has once again demonstrated unwavering consistency in seeking only the highest level of quality on behalf of their service providers. Leveraging the services of Core and More Technologies, AtHoc will show their visitors how they accelerate innovation to meet customer demand more rapidly, expand partner opportunities and sustain their position of industry leadership.

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MOUNTAIN VIEW, Calif. (AP) — Google has pulled back another curtain and revealed the size of its lucrative Internet ad network in the U.S. It spans more than 1.5 million advertisers and Web sites.

The Associated Press calculated the figure from a state-by-state breakdown of Google Inc.’s operations that the company released Tuesday.

It marks the second time in two days that Google has shared previously unknown details about the marketing channel that generates most of its revenue. The Internet search leader spelled out the commissions that it pays its ad partners for the first time Monday.

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Jeff Jarvis makes hundreds, if not thousands of great points in his book “What Would Google Do?

Perhaps the most relevant point is about building a platform that others can build upon. It is what has created the seemingly unlimited success that Google has experienced through its “Maps” offering.  Consider this: Maps is free, well maintained, can be embedded within a site with relative ease, and can be expanded upon and tailored to one’s liking through mashups.  Marissa Mayer – Google’s VP of Search Products and User Experience stated “we think of our geo technologies as building a mirror onto the world.”

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