Digital Marketing & Production

Team Mindshare

During this period of uncertainty, one thing is clear: digital advertising has taken on a much more prominent role in the world of marketing strategy. Whether you are trying to get your brands in front of corporate decision makers or shoppers looking for consumer products online, standing out from the competition requires you to think beyond product differentiation. You need someone who knows how to achieve top positions and can leverage the most cutting-edge tools that the platforms have to offer. You need an agency who will take you past the standard blurbs of digital advertising and make your ads stand out from the rest regardless of the message. As someone once said, “not all who wander are lost”.

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NJELSA Symposium and Tradeshow at Harrah’s Hotel and Casino in Atlantic City, NJ

A great experience was had by all yesterday at the NJELSA Symposium and Tradeshow at Harrah’s Hotel and Casino in Atlantic City, NJ.

Core and More Technologies is proud to be a new member of this community-minded organization.  When we arrived, we immediately noticed that as you walked into the event they had a complete setup designed to allow all attendees to help underprivileged children obtain donated backpacks simply by taking a few moments to fill one up with pencils, erasers, rulers, etc.  What a great way to arrive and start the day! 

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As leaders in the consumer-packaged goods (CPG) industry continue to implement improvements in efficiency, smaller companies are learning from their methods quite quickly. There are many options small businesses have at their disposal when it comes to optimizing the use of their funding, as well as trimming down costs. One of the most promising options currently available is SKU segmentation by brand.

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As far as conundrums go, this isn’t the chicken and egg debate.

Google’s mobile-first index update has settled any debate over where your design and development attention belongs, leaving little room for interpretation. For those who want to rank well, the days of treating mobile pages as watered-down versions of their desktop counterparts are over.

If your organic web traffic has dropped, mobile-first indexing could be the reason.

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Noticing a change in your Facebook’s post reach? Are you creating killer content and yet no one is responding to your post? You are not alone! On January 11th Mark Zuckerberg announced a major change to the Facebook news feed algorithm that prioritizes seeing content from friends and family over business and brands. This is the algorithm that dictates how much noise your brand can make on Facebook.

“As we roll this out, you’ll see less public content likes posts from business, brands, and media. And the public content you see will be held to the same standard- it should encourage meaningful interactions between people,” stated Zuckerberg.

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It’s been clear for some time now that organizations need to make their Web presence a priority if they want to thrive. More than ever before, consumers – both individuals and businesses – are turning to the Internet to research companies before taking any more concrete actions. That means that it’s incredibly important for firms to embrace high-quality, contemporary Web design in order to stand out and project legitimacy in increasingly crowded markets.

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For B2C businesses to survive in 2016 and beyond, they need to make search engine optimization a priority. Most decision-makers today recognize this state of affairs, but a lot of times they aren’t as clear when it comes to execution. As a result, many B2C firms make serious SEO mistakes.

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