Artificial intelligence is without a doubt the subcategory of computer science deepest in love with automation. Its ability to collect incomprehensible amounts of data, plus its use of algorithms which launch it back out towards ever more specialized audiences, makes it very attractive to marketing agencies and the businesses they take on as clients.
As leaders in the consumer-packaged goods (CPG) industry continue to implement improvements in efficiency, smaller companies are learning from their methods quite quickly. There are many options small businesses have at their disposal when it comes to optimizing the use of their funding, as well as trimming down costs. One of the most promising options currently available is SKU segmentation by brand.
As far as conundrums go, this isn’t the chicken and egg debate.
Google’s mobile-first index update has settled any debate over where your design and development attention belongs, leaving little room for interpretation. For those who want to rank well, the days of treating mobile pages as watered-down versions of their desktop counterparts are over.
If your organic web traffic has dropped, mobile-first indexing could be the reason.
Noticing a change in your Facebook’s post reach? Are you creating killer content and yet no one is responding to your post? You are not alone! On January 11th Mark Zuckerberg announced a major change to the Facebook news feed algorithm that prioritizes seeing content from friends and family over business and brands. This is the algorithm that dictates how much noise your brand can make on Facebook.
“As we roll this out, you’ll see less public content likes posts from business, brands, and media. And the public content you see will be held to the same standard- it should encourage meaningful interactions between people,” stated Zuckerberg.
On May 24, 2016 a recent news announcement on behalf of the organization was picked up and syndicated through the Reuters sign in the heart of Times Square in NYC. At 22 stories tall and over 7,000 square feet, this is one of the largest digital signs in the world!
In this video, the team at Core and More Technologies discusses the basic value of paid search advertising for companies offering products for purchase directly through their websites!
It’s been clear for some time now that organizations need to make their Web presence a priority if they want to thrive. More than ever before, consumers – both individuals and businesses – are turning to the Internet to research companies before taking any more concrete actions. That means that it’s incredibly important for firms to embrace high-quality, contemporary Web design in order to stand out and project legitimacy in increasingly crowded markets.
For B2C businesses to survive in 2016 and beyond, they need to make search engine optimization a priority. Most decision-makers today recognize this state of affairs, but a lot of times they aren’t as clear when it comes to execution. As a result, many B2C firms make serious SEO mistakes.
One of the biggest shifts now occurring in the way businesses operate is the move toward open workforces. Companies across the globe are increasingly coming to recognize the advantages that an open workforce holds over more traditional approaches to staffing. At the same time, though, it’s important to acknowledge that there are a number of challenges inherent to this model.
Considering Google’s stature in the realm of Internet search, it’s no surprise that anyone interested in search engine optimization or paid search pays close attention to any and all Google updates. Recently, for example, Google rolled out a new policy that eliminated text ads on the right side of desktop searches. Such a change is obviously going to have a major impact on how companies approach their paid search and SEO initiatives.
