Setting the Stage
Andrew Young, CEO of Core and More Technologies and Matt Fraser, Chief Strategy Officer at Digital Web Solutions (DWS) sat down for an Ecoffee conversation about the awesome potential of Google Local Service Ads when it comes to creating powerful and cost-effective digital marketing strategies for local businesses. We at Core and More Technologies are grateful for the leading role that DWS has taken in bringing together top talent from around the industry to discuss key topics relating to the digital world as a whole.
As two experienced digital marketing executives, Andrew and Matt are well-positioned to discuss the merits of Google Local Service Ads. In their recent conversation, the two men detailed how these ads can provide an effective and cost-efficient way for local businesses to reach new customers and how this can be better accomplished in combination with other channels such as traditional cost per click (Google Ads aka SEM aka PPC) and organic optimizations (SEO).
Fraser and Young agreed that Local Service Ads are a powerful tool that every local business should be using to boost their digital marketing efforts. By taking advantage of this cost-effective and highly effective form of advertising, businesses can quickly expand their reach and bring in new leads and customers. For reference, Andrew had also written a very detailed blog post on the subject early in 2021 that remains highly relevant today:
- From February of 2021: The Power of Google Local Service Ads