On August 12th and 13th 2021, the New Jersey Electronics and Life Safety Association (NJELSA) held their 2021 Annual Training Summit at Harrah’s Casino in Atlantic City, NJ. Core and More Technologies was there as an exhibitor, and our CEO Andrew Young also presented a class on Web Marketing. Please see the video below which depicts the overview of the event and the presentation, and also the link to the slides that were presented in the Web Marketing class.
We are fast approaching one of the most extensive updates to Google’s search algorithm. This change will affect the way content is ranked and displayed during searches. The page experience update was originally set to launch in May, but Google postponed it to mid-June. The new launch date is just days away.
In an update from Google in April, the search giant stated that they were pushing back the start of the page experience rollout to mid-June. The upcoming launch only marks the beginning of a rollout, with the new system expected to be fully integrated by the end of August.
E-Commerce is an ever-evolving industry within itself. There are so many companies jumping on the bandwagon to sell digital and physical products to expand their businesses and revenue. Here in 2021, there are also many new trends to consider when it comes to running successful e-commerce initiatives. In this blog post, we are discussing some of the 2021 e-commerce trends that you should know about. Keep reading to learn more!
Social media marketing has become a force of nature when it comes to growing your business, especially if you have an online business. Each social media platform has a different algorithm and understanding how each platform works will help you to not only grow your following, but to monetize your business model. YouTube, in particular, is a social media platform that can help you transform your business, especially through monetization and promotions. In this blog post, we’re diving deep into YouTube, how to monetize your channel, and how to leverage YouTube for promotions. Keep on reading to learn more!
This is a question that we are often asked. Just a couple of years ago, I was attending a seminar at Google’s Chelsea Market location and this was a topic of discussion not only among attendees but also among the resident Googlers. And it is not an unusual question to consider; let’s just look at a brief, high level chronology of how organic results have been pushed down in the Google SERP (search engine results page) over time, and how paid ads have come to look more and more like their organic counterparts.
If you are a local service provider and you are not yet using Google LSA’s, it is time to get started. In addition to occupying arguably the most valuable real estate in the digital marketing world (the very top of the Google search engine results page aka SERP), LSA’s are offered on a pay per lead model (as opposed to cost per click) – which means that you only pay for leads that are qualified as relating to the products and/or services that you offer and after a contact was actually made.
The localized uptake that this can reveal for your business is – in one word: HUGE. Up to 3 LSA’s will appear immediately on the desktop, 2 on mobile, and 1 via Google Assistant.
So you have a great website. You are happy with the look and feel, but has it grown a bit stale? It’s something of a dead-spot; where you may be live with a relatively new site and content with the overall performance, but suspect that ‘you don’t know what you don’t know’ when it comes to overall performance. ‘Performance’ obviously being subjective; if you are seeking to drive site engagement, then perhaps scaling volume while maintaining solid site metrics, such as bounce rate — is your overarching goal. If you are primarily concerned with leads generated from your site, then performance is a measure of site conversion rate. For most companies, especially those marketing in a B2B sense, it is usually a mix of the two.
During this period of uncertainty, one thing is clear: digital advertising has taken on a much more prominent role in the world of marketing strategy. Whether you are trying to get your brands in front of corporate decision makers or shoppers looking for consumer products online, standing out from the competition requires you to think beyond product differentiation. You need someone who knows how to achieve top positions and can leverage the most cutting-edge tools that the platforms have to offer. You need an agency who will take you past the standard blurbs of digital advertising and make your ads stand out from the rest regardless of the message. As someone once said, “not all who wander are lost”.
A great experience was had by all yesterday at the NJELSA Symposium and Tradeshow at Harrah’s Hotel and Casino in Atlantic City, NJ.
Core and More Technologies is proud to be a new member of this community-minded organization. When we arrived, we immediately noticed that as you walked into the event they had a complete setup designed to allow all attendees to help underprivileged children obtain donated backpacks simply by taking a few moments to fill one up with pencils, erasers, rulers, etc. What a great way to arrive and start the day!
Artificial intelligence is without a doubt the subcategory of computer science deepest in love with automation. Its ability to collect incomprehensible amounts of data, plus its use of algorithms which launch it back out towards ever more specialized audiences, makes it very attractive to marketing agencies and the businesses they take on as clients.
