Tag archive: paid search consulting

2016 Search Advertising Trends

2016 Search Advertising Trends

Core and More Technologies provides a high level overview of current search advertising trends – discussing personalized, multi-channel audience targeting – AND MORE!

Google vs. Bing ads: Should I use both?

Google vs. Bing ads: Should I use both?

When it comes to paid search promotion, there are many issues that businesses need to address. Among the most basic considerations that company leaders must confront is the question of where to focus their efforts. Which search channel or channels will prove the most useful for the firm in question? In most cases, this deliberation…

Live Data Opens New Opportunities for Paid Search

Live Data Opens New Opportunities for Paid Search

Paid search advertising has seen major growth in recent years. Business decision-makers in a huge range of industries now recognize that they cannot afford to ignore search as part of their broader marketing strategies, and that search engine optimization efforts are naturally complemented by paid search advertising campaigns. Significantly, research from non-profit SEMPO recently revealed…

Retailers can use paid search to thrive during the holiday season

Retailers can use paid search to thrive during the holiday season

Retailers should consider using paid search as a means of not just improving brand awareness and attracting online shoppers, but also to direct their customers to their brick-and-mortar stores.

Yahoo-Google partnership has major implications for SEO, SEM

Yahoo-Google partnership has major implications for SEO, SEM

In October, Yahoo and Google signed an agreement which could have major implications for both search engine optimization and search engine marketing.

What you might be missing out on by not optimizing your AdWords campaign

To see the full benefits that Google AdWords has to offer, businesses need to utilize this resource effectively.

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