Author: Andrew Young

Noticing a change in your Facebook’s post reach? Are you creating killer content and yet no one is responding to your post? You are not alone! On January 11th Mark Zuckerberg announced a major change to the Facebook news feed algorithm that prioritizes seeing content from friends and family over business and brands. This is the algorithm that dictates how much noise your brand can make on Facebook.

“As we roll this out, you’ll see less public content likes posts from business, brands, and media. And the public content you see will be held to the same standard- it should encourage meaningful interactions between people,” stated Zuckerberg.

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It’s not often that you have the pleasure of hosting an event that brings together great talent, great clients, and great solutions providers all at once.  That is exactly what happened this morning at Core and More Technologies headquarters here in Asbury Park.  We have the exceptional Yahoo team to thank for this. If you are not using Yahoo for your client base currently, you are missing out and are behind the curve.

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It’s been clear for some time now that organizations need to make their Web presence a priority if they want to thrive. More than ever before, consumers – both individuals and businesses – are turning to the Internet to research companies before taking any more concrete actions. That means that it’s incredibly important for firms to embrace high-quality, contemporary Web design in order to stand out and project legitimacy in increasingly crowded markets.

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For B2C businesses to survive in 2016 and beyond, they need to make search engine optimization a priority. Most decision-makers today recognize this state of affairs, but a lot of times they aren’t as clear when it comes to execution. As a result, many B2C firms make serious SEO mistakes.

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One of the biggest shifts now occurring in the way businesses operate is the move toward open workforces. Companies across the globe are increasingly coming to recognize the advantages that an open workforce holds over more traditional approaches to staffing. At the same time, though, it’s important to acknowledge that there are a number of challenges inherent to this model.

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This latest change to the Google search algorithm will likely have a very positive impact on those firms that can effectively embrace SEO best practices.

Considering Google’s stature in the realm of Internet search, it’s no surprise that anyone interested in search engine optimization or paid search pays close attention to any and all Google updates. Recently, for example, Google rolled out a new policy that eliminated text ads on the right side of desktop searches. Such a change is obviously going to have a major impact on how companies approach their paid search and SEO initiatives.

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