Team Mindshare

According to the U.S. Small Business Administration (SBA), approximately 25.6% of new employer establishments survive to the 15-year mark. Here at Core and More Technologies. we are very grateful to have achieved this milestone. At the heart of the company is our team—a group of passionate professionals dedicated to delivering best-in-class marketing solutions. We are incredibly grateful for our employees, partners, and all those who have touched or influenced our business throughout the years.

We also extend our deepest appreciation to our clients. Whether you’ve been with us for a decade or just joined us this year, your trust and collaboration have been the foundation of our journey. Our success is measured by your success, and we remain committed to providing the strategies and support that help your businesses thrive.

On August 5th, 2024, Judge Amit Mehta issued a ruling in the case of US v. Google. This was the biggest tech antitrust trial since the US v. Microsoft case back in the 1990’s, and without a doubt has resulted in the most significant outcome since, as the ruling concluded with Google on the losing end. In the ruling, Judge Mehta declared that Google “is a monopolist, and had violated Section 2 of the Sherman Act.” So, what happens next?

Google is about to revolutionize the way we search the web. Google’s Search Generative Experience (SGE) is an innovative approach that leverages the use of artificial intelligence (AI) to completely transform your search experience. But what exactly is SGE, and how will it impact the current SEO (Search Engine Optimization) landscape?

Fourteen years ago, I left my former company after ten solid years and significant professional growth. When that company was acquired about eight years in, many of my friends were let go. I was fortunate enough to have ‘made the cut’ and stayed on board. And the stars happened to align. The company embarked upon an aggressive acquisition strategy in the software industry, which happened to be exactly where my entire career up until that point had been spent. That, coupled with an incoming company president who thought I would be a valuable asset in pursuit of that strategy, led to my getting much more involved on the business end of things. During the ensuing year, I met a number of entrepreneurs and risk takers who, while I may not have realized it at the time, would have a profound impact on my future life choices. At the same time, I met someone on a poker table who became my best friend and who was a serial entrepreneur, from a family of similarly brilliant entrepreneurs. Hence, a spark was lit!

In today’s content marketing world, efficiency is king. But how do you balance the need to churn out fresh content with ensuring its quality and authority? This is where generative AI comes into play. But there’s a catch – Google’s EEAT Principle (Experience, Expertise, Authoritativeness, and Trustworthiness) remains a crucial factor in search rankings. So, how can AI content coexist with the need for strong EEAT?