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If you’re not using Search engine marketing (SEM) to market your business, you’re missing out on a whole lot of potential customers. Search engine marketing is one of the most effective ways to reach your target audience and grow your business. We are going to tell you the top 5 reasons you need SEM; but first what is SEM?
SEM, or search engine marketing, is a form of digital marketing that uses paid advertising to improve a website’s visibility in search engine results pages (SERPs). SEM campaigns target both paid results, and may include strategies such as pay-per-click (PPC) advertising, pay-per-lead (PPL) advertising, and content marketing. When done correctly, SEM can be an effective way to drive traffic to a website and generate leads or sales.Now that we know what SEM is, let’s get into the top 5 reasons why you need to be using SEM for your business.