C&M Blog

Remarketing 101

Remarketing 101

With remarketing, companies can deploy a more targeted approach to ad displays, ensuring that the most high-value users see the right ads at the right times. Display ads have become a hallmark of online marketing over the past few years. With display advertising, marketers have the ability to reach millions upon millions of users across…

Google Algorithm Update Likely to Have Major Impact on Search Rankings

Google Algorithm Update Likely to Have Major Impact on Search Rankings

Rather than a Penguin update, as had been anticipated, Google surprised everyone by undertaking a core ranking algorithm update. For any company hoping to remain visible in increasingly competitive markets, search engine optimization is essential. It’s become standard for many people – including both consumers and business customers – to begin their search for a…

The Importance of International Website Design Considerations

The Importance of International Website Design Considerations

The team at Core and More Technologies discusses the challenges of functional development considerations when it comes to website design for entities catering to an international audience. Equally important is the need to adjust content and messaging to account for varying needs and dialect for users across specific regions and social groups. At Core and…

Google vs. Bing ads: Should I use both?

Google vs. Bing ads: Should I use both?

When it comes to paid search promotion, there are many issues that businesses need to address. Among the most basic considerations that company leaders must confront is the question of where to focus their efforts. Which search channel or channels will prove the most useful for the firm in question? In most cases, this deliberation…

Live Data Opens New Opportunities for Paid Search

Live Data Opens New Opportunities for Paid Search

Paid search advertising has seen major growth in recent years. Business decision-makers in a huge range of industries now recognize that they cannot afford to ignore search as part of their broader marketing strategies, and that search engine optimization efforts are naturally complemented by paid search advertising campaigns. Significantly, research from non-profit SEMPO recently revealed…

Understanding the Yahoo Gemini Ad Platform

Understanding the Yahoo Gemini Ad Platform

Core and More Technologies discusses how we are leveraging the Yahoo Gemini ad platform to generate additional value for our clients through immediate, cost-effective expansion of their online marketing strategy.

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